Department Publications

    • Dr. K.G.Hemalatha

      Dr. K.G.Hemalatha, Professor & HoD

      List of Research Publications:

      • Sreeja Kochumadhavan and Hemalatha Krishnamoorthy Gunasekaran (2024). Role of learning organizations in business excellence in information technology companies. Problems and Perspectives in Management, 22(1), 34-40 (Scopus indexed, Q2), http://dx.doi.org/10.21511/ppm.22(1).2024.04.
      • Roopa U & Hemalatha K G (2021) Influence of Social Media Applications on Education, IJARESM, 9(10).
      • Sreeja, K., & Hemalatha, K.G.(2017). A Review on models of Learning Organization. Asian Journal of Management, 8(1), 112-116.
      • Sreeja, K., & Hemalatha, K. G. (2016). A review on Business Excellence Models. Asian Journal of Management, 7(3), 236. https://doi.org/10.5958/2321-5763.2016.00036.6.
      • Hemalatha, K.G.(2014).Challenges of Organised Food and Grocery Retailing" Gitam Journal of Management, 12(1).
      • Hemalatha, K. G. (2013). Challenges of Organised Food and Grocery Retailing. Mustang Journal of Management & Marketing.3. 109-118
      • Hemalatha K G. (2013).Literature review on prospects of organised retail in India .Erudition- Albertian Journal of Management.
      • Hemalatha K G., & Ravichandran.K.( 2012).Foreign Direct Investment in Indian Retail- A Boon to Indian Economy. Quest – Journal of Management & Research, l3(1).
      • Hemalatha K G., & Ravichandran. K (2012). Prospects of Organised food and grocery retailing in India by Classical Delphi technique. Asia-Pacific Marketing Review, 1(2), pp.76-84.
      • Hemalatha K G., & Ravichandran. K (2012). Trends in Organised food and Grocery Retail- A comparative study”, Prabhandan, 2 (2).
      • Hemalatha K G., & Ravichandran. K (2012). Regulatory Affairs on Organised Retail in India. Survey, 52 (1 & 2).
      • Hemalatha K G., & Ravichandran. K (2012). Impediment in the Growth of Organised Food and Grocery Retailing in India. International Journal for Management Research and Engineering”, 1(1).
      • Hemalatha K G., & Ravichandran. K (2012). Historical trends in organised food and grocery retail-similarities& Differences, ELK Asia Pacific Journal Of Marketing & Retail Management. 3(1).
      • Hemalatha K G., & Ravichandran. K (2011). Historical Perspective of Organised Food and Grocery Retailing. JM International journal of Marketing, 1(6).
      • Hemalatha K G., & Ravichandran. K (2010). An Empirical Assessment of Service Quality Dimensions in the Indian Retail Sector” in Journal of Business and Retail Management Research.4(2),1-10. (International Journal)
      • Hemalatha K G., & Ravichandran. K (2009). Mall Visit Behavior of Older generation Y Consumers” in Serbian Journal of management, 4 (2). 137-282. (Serbia) - (International Journal)-WoS
      • Hemalatha K G., & Ravichandran. K (2009). Mall Visit Behaviour of Older Generation –Y Consumers” in ‘Gyan Management’.3(2).
      • Hemalatha K G., & Ravichandran. K (2009).Shopping Behaviour in Malls in Bangalore City. SONA Journal of Marketing Research, 1(2), 37-43.
      • Hemalatha K G., & Ravichandran. K (2009).A study on consumer choice of organized and unorganized pharmacy. Velammal Journal of management and IT Research-Samridhi.2.
      • Abstract titled “A Study on Usage of Social Media Applications in the Teaching-Learning Process” published in the Book of Abstracts of the online conference titled “Freedom of Expression, Hate Speech, and Religious Freedom: A Human Rights Perspective” held on December 8-9, 2022. The conference was organized by the UNEQUAL World Research Center, IPSEC, and the UN Liaison Office for IRLA and SDA. ISBN 978-1-945298-50-9 - Ed: Nelu Burcea, Ph.D., Liberato C. Bautista, Ph.D. https://religiousfreedom.education/book-of-abstracts/
      • A review on models of learning organization, Asian Journal of Management, 8(1):112-116, March2017.
      • A Review on Business Excellence Model, Asian Journal Management, 7(3),July- September, 2016.
      • Challenges of Organized Food and Grocery Retailing, Gitam Journal of Management, vol.12 (1), Jan-March2014.
      • Challenges of Organized Food and Grocery Retailing ,Mustang Journal of Management & Marketing, v. 3,103-119,2013.(listed in Cabell's and Ulrich's, and searchable in full text on EBSCO)
      • Literature Review on prospects of organized retail in India at Erudition-Albertian Journal of Management, July 2013.
      • Foreign Direct Investment in Indian Retail-A Boon to Indian Economy at Journal-Quest–Journal of Management & Research, Dec 2012.
      • Prospects of Organized food and grocery retailing in India by Classical Delphi Technique at Asia-Pacific Marketing Review, Dec’2012.
      • Trends in Organised food and Grocery Retail –A Comparative study at Prabhandan, Vol.2 (2), October’2012.
      • Regulatory Affairs on Organised Retail in India at Survey, Vol 52(1&2), June 2012.
      • Impediment in the Growth of Organized Food and Grocery Retailing in India at International Journal for Management Research and Engineering, ISSN2278-1013,vol.1,Issue1,April,2012(ListedinCabell’sDirectories,Ulrichs).
      • Historical trends in organized food and grocery retail-similarities & Differences at ELK Asia Pacific Journal of Marketing & Retail Management, January 2012, Vol.3, Issue1,ISSN-0976-7193(Listed in Cabel’s Directory).
      • Historical Perspective of Organised Food and Grocery Retailing at JM International Journal of Marketing, ISSN2230-701X (Vol-1, Issue-6), September’ 2011(Listed in Cabell’s Directories, Ulrichs, Index of Copernicus, and Gemonics).
      • An Empirical Assessment of Service Quality Dimensions in the Indian Retail Sector at Journal of Business and Retail Management Research,Vol.4, April 2010,ISSN1751-8202,London School of Management, Listed in Cabell’s Directory (International Journal).
      • Mall Visit Behavior of Older Generation Y Consumers at Serbian Journal of management, 4(2),2009, 137-282,ISSN1452-4864 (Serbia)- (International Journal).
      • Mall Visit Behavior of Older Generation–Y Consumersat‘GyanManagement’, International Bi-annual refereed Journal of management & Technology ,vol.3, issue2, (Jul-Dec2009). ISSN0974-7621.
      • Shopping Behavior in Malls in Bangalore City at SONA Journal of Marketing Research, Vol.1, issue2, July 2009. ISSN0974-5890.
      • A study on consumer choice of organized and unorganized pharmacy at Velammal Journal of management and IT Research- Samridhi, Issue 2, 2009-10.

      Papers Presented in Conferences:

      • Nethravathi N , Gupta ,Radha Hemalatha, K G & Anita Chaturvedi (2024), “Regression Models for COVID-19 in Three Most Affected States in India , International Conference on “Management 5.0 – Technology, Sustainability and DEI (Diversity, Equity and Inclusion)” (MTSD-2024) 20th December, 2024.
      • Joshi, Chimney & Hemalatha, K G (2024), “A Study on Impact of Digitalization in Education”, International Conference on “Management 5.0 – Technology, Sustainability and DEI (Diversity, Equity and Inclusion)” (MTSD-2024) 20th December, 2024.
      • Pradeep, Srinivas & Hemalatha, K G (2023) “Taming The Complexity of Large Language Models With LLMOPS – Enabling Responsible And Efficient Deployment” International Conference on “Leveraging Contemporary Management Practices for Sustainable Development” (LCMSD - 2023) 22nd December, 2023.
      • Sreeja & Hemalatha, K G, Conference proceedings-A review on models of learning organisations, NCISM-2016, DSCE.
      • “Shopping Behavior in malls in Globalised economies presented at 3rd IIM-A conference on Marketing Paradigms for Emerging Economies Indian Institute of Management, Ahmedabad, Jan 2009.
      • “Indian Pharmaceutical industry in the WTO Regime: Issues and Prospects” presented at Indian Institute of Management, Kozhikode, Dec 2008.
      • “E-Retailing Boon or Bane” presented at on international conference at Faculty of management studies, Gurukul Kangri University, Haridwar, Sep 2008.
      • “Challenge of Managing Perishable goods in retailing & Strategy by RFID-A case of Sainsbury” presented at Punjab College of technical education, Ludhiana in the International conference on Business Challenges & strategies in emerging global scenario, May 2008.
      • “The Role of Culture in Multinational Context” presented at Voorhees college, vellore in the UGC sponsored seminar on Organsational values,Vision,&Culture held on April 2008.
      • Hemalatha, K G, “Retail complexity –A IT solution-RFID”, presented at Dayananda Sagar College of Engineering on Oct’2007 the national seminar-Managing Firm Digitally.

      Book Chapters Published:

      • Ramya, H. P., & Hemalatha, K. G. (2025). Synergizing employee share ownership with corporate governance and CSR: Pathways to enhanced organizational performance and sustainable value creation. In Integrating Governance and Corporate Social Responsibility in Employee Share Ownership, edited by Zyed Achour, 97-128. IGI Global, Hershey, PA. https://doi.org/10.4018/979-8-3693-7031-5.ch004. (Scopus Index).
      • Ganesha, K S & Hemalatha, K G, Digital Transformation in Advertising after COVID-19-Routing the New Landscape. In Badar, M.A., Gupta, R., Srivastava, P., Ali, I., & Cudney, E.A. (Eds.). (2024). Handbook of Digital Innovation, Transformation, and Sustainable Development in a Post-Pandemic Era (1st ed.) 23. CRC Press. https://doi.org/10.1201/9781003438748.(Scopus)
      • Ramya, H P & Hemalatha, K G, Blockchain Revolution-Transforming Business Sustainability in the Era of Industry 4.0 and Financial Innovation. In Badar, M.A., Gupta, R., Srivastava, P., Ali, I., & Cudney, E.A. (Eds.). (2024). Handbook of Digital Innovation, Transformation, and Sustainable Development in a post-pandemic Era (1st ed,), 15, CRC Press, https://doi.org/10.1201/9781003438748.(Scopus)
      • K., S. and K. G., H. (2024), "Learning Organization and Organizational Resilience: A Literature Review", Misra, R.K., Purankar, S.A., Goel, D., Kapoor, S. and Sharma, R.B. (Ed.) Resilient Businesses for Sustainability (Advanced Series in Management, Vol. 34B), Emerald Publishing Limited, Leeds, pp. 51-59. https://doi.org/10.1108/S1877-63612024000034B005.(Scopus)
      • G., K. & K. G., H. (2024). Adaptive Strategies for the Global Cargo Industry in Uncertain Times. In B. Datta & H. Satghare (Eds.), Global Cargo Industry: Resilience of Asia-Pacific Shipping Industries (pp. 62-83). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-1602-3.ch003. (Scopus)

    • Dr. Lakshmi Jagannathan

      Dr. Lakshmi Jagannathan – Professor & CEO, DERBI Foundation

      List of Publications:

      International Journals:

      • “Do perceived risk and trust affect consumer adoption of mobile payments? A study
        • of Indian customers”, South Asian Journal of Management ,Vol 25, No 4., Oct – Dec 2018
      • Unearthing Global Financial Inclusion Levels and Analysis Of Financial Inclusion As A Mediating Factor In Global Human Development” Serbian Journal Of Management, Vol. 10, No :1, Pages 19-32, May 2015
      • Role of technology in financial inclusion at the bottom of the economic pyramid – with reference to India and other BRICS nations", IIM Shillong Journal of Management Science Journal, Vol 6, No 2. May 2015
      • “Green Branding Strategy – A study of customer perception on Eco – Labeling “published in ELK Asia Pacific Journal of Marketing and Retail Management, ISSN: 0976-7193, Volume 4, Issue 2, April -2013, Pages 158 – 166.
      • “A Study on customer awareness of green marketing and green brand effectiveness” published in Excel International Journal of multidisciplinary Management studies, ISSN ONLINE:2249-8834, Volume 1 , Issue 10 ,Oct – 2012 ,Pages 325-335 “Enabling financial Inclusion at the bottom of the economic pyramid” published in Radix International Journal of Research In Social Science, ISSN: 2250-3994,Volume 1,Issue 10,Oct -2012, Pages 257 -270
      • “Performance of Public and Private Banks in India” published in Asian Journal of Research in Banking and Finance, ISSN:2249-732 ,(Double blind Peer reviewed referred international Journal) Volume 2 , Issue 2 , February - 2012, Pages 117-114
      • “Service Excellence in B schools”, The Management Faculty, Online publication of AIMS International, Oct 2009
      • “Product Design as a critical success factor in TQM Organizations”, Dharana, Bhavan’s International Journal of Business, Vol2, 2008, 47-53
      • “A Comparative Study on TQM Implementation, among Certified and Noncertified Auto Component Manufacturers” Asia Pacific Business Review (ABR) Vol. IV, No. (4) Oct- Dec 2008, 12- 27
      • “Integration of quality management system (QMS) and Environmental Management system (EMS) – a study in Indian auto component industry, Serbian Journal of Management 3 (2), Dec 2008, 5-18.
      • “Blue Oceans of urban affordable apartments” published in International Journal of Research in Commerce, Economics and Management, (Double blind Peer reviewed referred international Journal) ISSN NO: 2231-4245, Volume 1, Issue No: 6 ,Pages 136 -139
      National Journals:
      • Research paper on “Adoption of mobile payment services in Bangalore urban- A structural equation modelling based approach” published in Journal of contemporary research in management,Vol.12, No 4, Oct- Dec 2017.
      • “A study on mediation effect of social inclusion on global Human development “Published in BVIMR Management edge, Vol.8, No1, January – June 2015.
      • ‘An Empirical Study on Locus of Control and Organizational Role Stress dynamics among retail employees in an Internationalised retail scenario.’- published in IASMS Journal of Business Spectrum, January, 2014. ( . (ISSN No: 0974-8016)
      • Frugal Product innovation in urban affordable housing – with special reference to the bottom of the economic pyramid” published in Adarsh Journal of Management Research, ISSN: 0974-7028, Volume 6,Issue 2, September 2013, Pages 48-57
      • “Locus of control and its relation to organizational role stress: An Empirical Study among retail employees in Bangalore.”- published in SONA Global Management Review, May 2013 issue. (ISSN No: 0973-9947)
      • “Impact of Radical Product Innovation Strategy on Social Inclusion at the Bottom of the Economic Pyramid” published in edited book “India and Indigenous strategies “, Published by IIM Kozhikode in association with Strategic Management Form, May ISBN No: 978-93-82880-36-3.
      • “An Empirical Study on Occupational Stress in Academicians with special reference to Bangalore city” – published in the journal “Parivarthan” of Oriental Institute of Management, January 2012 issue. (ISSN No: 2277-7555), Mumbai.
      • “Training effectiveness and Organizational commitment- An Empirical study on an Indian Biscuit manufacturing factory in Bangalore”- published in the journal “Sangrahana” of Dayananda Sagar college of Engineering, Bangalore, June 2012 issue. (ISSN No: 09757724)
      • “Impact of green marketing on consumer perception and choice” published in 'M S Ramaiah Management Review', ISSN:0975-7988, Volume.3, Issue 2, July-Dec- 2011,Pages 80-86
      • “Quality certification to enable supplier keiretsu in the auto component industry," Icfai Journal of Supply Chain Management, Vol6, Nos 3&4, Sept-Dec 2009
      • “Predictors of Quality of Work Life of sales force in direct selling organization”, Icfai Journal of Management Research, Vol.7, June 2009
      • “QS 9000 as a stepping stone to TQM – a study in Indian auto component industry”, Adarsha Journal of Management, Vol1, Iss1, Oct 2008, 3-7
      • “Leveraging supply chains with RFID – a perspective of Indian automotive industry”, Magnum Opus, Journal of Computing and Communication Technology Vol 1, Iss2, Feb 2008, 42-48
      • “Outsourcing new product development – a case of Indian automotive industry”, Global Management Review, 25-32, Nov 2007
      • “A study on TQM as a system approach in Indian auto component industry”, Access NHCE Business Journal , Vol1, Issue 1, Nov 2007, 12-18.
      • “Market Force Analysis of Indian auto component industry”, Smart Journal of Business Management Studies, July 2007
      • “Critical Success Factors of TQM in auto component industry”, The Icfaian Journal of Management Research, Vol. 6, No. 6, pp. 57-62, June 2007.
      • “Managing the supply chain for global success – a case study of Indian auto component industry”, Ushus – Journal of Management, Christ College, Bangalore Jan – Jun, 48-55, 2007
        International Conferences:
        • “Locus of control as a moderating variable between Job stressors and Organizational role stress: An Empirical study on business to business sales personnel in Bangalore”, International Conference on “Inclusiveness and sustainability for business growth”, 8th May, 2015, Indian Academy, Bangalore
        • “Does adoption of radical product innovation In banking sector Impact financial inclusion At the bottom of the economic pyramid?” presented at IIMB - 9th Annual International Conference on Public Policy and Management: Special Track - Financial Inclusion, August 2014
        • “Social Inclusion at the Bottom of the economic pyramid as a mediator in Global Human Development” presented at the IIMB International Analytics Conference in December, 2013
        • “Impact of Radical Product Innovation Strategy on Social Inclusion at the Bottom of the Economic Pyramid” presented in Academic Conclave at XVI Annual Convention organized by IIM Kozhikode in association with Strategic Management Forum. May, 2013
        • “UIDAI – role of Technology in Financial Inclusion with special reference to BRICS nations and the Bottom of the Economic Pyramid Concept” presented in AIB Annual Conference 2013 held at IIM – Bangalore. April ,2013.
        • An Empirical study on Locus of Control and Organizational Role stress dynamics among retail employees in an Internationalized Retail scenario”, International Conference on “Global Strategies for an Emergent India” on December 27th and 28th, 2012, IIM, Kozhikode
        • “Shopping behavior in malls in globalized economies”, 3rd IIM A conference on Marketing paradigms for Emerging Economies, January 8-9, 2009, Indian Institute of Management, Ahmedabad
        • “Quality Certification as a Strategy for Building Global Competitiveness - A Case of Indian Auto Component Industry” SMS Special International Conference, December 12-14, 2008, Indian Business School, Hyderabad.
        • “Integration of QMS and EMS: a study in Indian auto component industry” Dec 21st 2008, 3rd International Research Seminar, Yale-Great Lakes Center for Management Research, Chennai
        • “Role of quality certification in enabling keiretsu- a study in Indian auto component industry”, Dec 22-24, 2008, International Conference on Global Supply Chain Management: Role of Emerging Economies, Indian Institute of Management, Bangalore.
        • “Influence of quality certification on managing glob al supply Chains”, Opportunities and Challenges in Global Business, International Institute of Foreign Trade and Research, Indore, Aug 8-9, 2008.
        • “Product Design as a Critical success factor for TQM Implementation – a case of Indian auto component industry”, Athenaeum 2008, Bharathidasan Institute of Management, Tiruchirapalli, Feb 15-16, 2008.
        • “Benchmarking TQM Practices in the Deming Journey -A case study of Sundaram Clayton Limited”, International Conference on Expanding Horizons of Indian Business and Indian Management at Indian Business Academy, Bangalore, Jan 15-16, 2008.
        • “Indian philosophy catalyzing management thought”, Ninth International Conference on Management of Transformation, Delhi School of Professional Studies and Research, New Delhi, Jan 3-5, 2008.
        • “Quality as a strategic tool to global competitiveness - a case study of Indian auto component industry”, 2nd International Research Seminar on Brand India, Great Lakes Institute of Management, 23 December 2007, proceedings abstract in a book
        • “TQM an integrated approach: A study on Indian auto component industry”, International Conference on Global Business Strategy in Competitive Environment 21-22 September 2007, Sri Sai Ram Engineering College, proceedings abstract in a CD
        • “Quality certification as a. strategy for global value chain: a case of Indian auto. component industry” 10 International Annual SMF Convention 10 – 11 May 2007, IIT, Mumbai proceedings in a book published by Allied Publishers, 43-48.
        • “Case study as a pedagogical tool for Total Quality Management”, International Conference on Case Study Method at Bharathidasan University, Tiruchirapalli, 21st- 22nd Jan 2007, proceedings in a book
        National Conferences:
        • Research paper on “Consumer adoption of mobile payments post demonetization” presented at Fifth international conference on Business analytics and intelligence at IIM Bangalore, December 2017.
        • Research paper on “An empirical study on Consumer adoption of Mobile Payments” presented at the fourth International Analytics conference (ICBAI 2016) jointly constituted by IISc and IIM Bangalore Data Centre and Analytics lab (DCAL), held at IISc Bangalore – 19-21th Dec 2016
        • "Does adoption of radical product innovation in banking sector impact financial inclusion at the bottom of the economic pyramid?" presented at the 9th Annual International Conference on Public Policy and Management held at Indian Institute of Management Bangalore in August 2014.
        • “Social Inclusion at the Bottom of the economic pyramid as a mediator in Global Human Development” presented at the IIMB International Analytics Conference in December, 2013.
        • “Impact of Radical Product Innovation Strategy on Social Inclusion at the Bottom of the Economic Pyramid” presented in the Academic Conclave at XVI Annual Convention organized by IIM Kozhikode in association with Strategic Management Forum. May 2013.
        • “UIDAI – role of Technology in Financial Inclusion with special reference to BRICS nations and the Bottom of the Economic Pyramid Concept” presented in at Association of International Business (AIB) Annual Conference 2013 held at IIM – Bangalore, April 2013.
        • “Identification of Blue Ocean strategy in India “presented at International Conference conducted by Great Lakes Institute of Management in association with NASMEI (North American Society for Marketing Education in India) conference at Great Lakes Institute in December 2009
        • “Innovative product strategies in India for the bottom of the Pyramid “presented at National conference at MS Ramaiah Institute of Management in April 2012.
        • “Innovative entrepreneurship – A Study on App-entrepreneurs” presented at National conference at Tumkur University, May 2012
        • “Corporate governance practices with special reference to MNC’S - presented at National Conference at MS Ramaiah Institute of Management in 2010

    • Dr. Mary Metilda

      Dr.Mary Metilda

      List of Publications:

      • Mary Metilda, Abhishek B, (2025), Evaluating Mutual Funds for Retirement: Insights From Investor Preferences And Performances. ITM Web Conf. ,Volume 68, 2024, 2024 First International Conference on Artificial Intelligence: An Emerging Technology in Management (ICAETM 2024), https://doi.org/10.1051/itmconf/20246801017
      • Pachiyappan, S., Jayaraj, M. M., Subhamathi, V., & Vellaiyan, S. (2024). Measurement Model of CO-PO Attainment in Higher Education: A Simplified Approach. In Data-Driven Decision Making (pp. 185-210). Singapore: Springer Nature Singapore.
      • Metilda Jayaraj, M. & Kapoor, R. (2024). Consumer acceptance of e-wallets as a mode of micropayment. Academy of Marketing Studies Journal, 28(S2), 1-9.
      • Mary Metilda, Abhishek B, (2022)Impact Of Artificial Intelligence On Customer Satisfaction In The Insurance Industry, Rabindra Bharati Journal of Philosophy , ISSN 093-0087, Volume XIII, issue 24 (UGC Care)

      Papers Presented in Conferences:

      • Mary Metilda . Nudging for Sustainability: Innovative Practices in Sustainable Tourism and Public Policy at 3rd International Conference on Reinventing Business Practices, Start Ups and Sustainability organised by SRM University Chennai & Sunway University, Malaysia on 2nd & 3rd November, 2023
      • Mary Metilda presented paper on’ Title: Impact of Artificial Intelligence on Customer Satisfaction in the Insurance Industry: at the International Conference on “ Technology, Transition and Global Business organised by MCC in association with University of Oklahoma on 14th & 15th July 2022

      Book Chapters Published:

      • Jayaraj, M. M., Pinto, A. J., & Pachiyappan, S. (2022). Article Processing Charges and Their Impact in Open Access Publishing. In D. Alemneh (Ed.), Handbook of Research on the Global View of Open Access and Scholarly Communications (pp. 330-341). IGI Global Scientific Publishing. https://doi.org/10.4018/978-1-7998-9805-4.ch016

    • Dr. Vinod Krishna M. U.

      Dr. Vinod Krishna M. U.

      List of Publications:

      • R. M and V. K. M U, "A Study on Application of Explainable AI for Credit Risk Management of an Individual," 2024 8th International Conference on Computational System and Information Technology for Sustainable Solutions (CSITSS), Bengaluru, India, 2024, pp. 1-7, doi: 10.1109/CSITSS64042.2024.10816861.
      • Rahul, J. M., & Vinod Krishna, M. U. (2024). A study on gold investment by salaried class in India. International Journal of Novel Research and Development, 9(9), 748-759.
      • Hegde, K. P., & Vinod Krishna, M. U. (2024). Impact of financial inclusion on economic growth: An empirical study. International Journal of Creative Research Thoughts, 12(9), 895-908.
      • Gaonkar, N. P., & Vinod Krishna, M. U. (2024). The impact of digital payments on small coffee businesses in India. International Journal for Multidisciplinary Research, 6(5), 1-9.
      • Doddakenchannavar, S. G., & Vinod Krishna, M. U. (2024). Analysis of capital structure and firm performance in India. International Journal of All Research Education and Scientific Methods, 12(9), 1737-1747.

      Papers Presented in Conferences:

      • Vinod Krishna, M. U., presented a research paper (online) titled “Fintech for Vikasit Bharat: Exploring the Disruptive Power of Technology in Indian Finance” at the 10th International Conference organised by Amity University, Madhya Pradesh, on 22nd November 2024.
      • Vinod Krishna, M. U. , presented a paper titled “Unlocking Inclusive and Sustainable Education: Exploring Blockchain Technology in the Management 5.0 Framework” at 2nd International Conference on Management 5.0 - Technology, Sustainability and DEI (Diversity, Equity, Inclusion) organised by the Department of Management Studies, Dayananda Sagar College of Engineering, Bengaluru on 20th December 2024.

    • Dr. Shreevamshi Naveen

      Dr. Shreevamshi Naveen

      List of Publications:

      • Samal, D. A., Sharma, D. P., Naveen, D. S., kumar K, D., Kotehal, P. U., & Dr Thirulogasundaram V P. (2024). Exploring the Role of HR Analytics in Enhancing Talent Acquisition Strategies. South Eastern European Journal of Public Health, 612–618. https://doi.org/10.70135/seejph.vi.1357 (Q4 SCOPUS)
      • Ms. Deepthi J.R., Dr. Priyanka Sharma, Dr. Harisha B.S., 4Ms. Banishree Sukla, 5Ms. Priya Choudhary, 6Dr. Shreevamshi Naveen. Journal of Information Systems Engineering and Management 2025, “Role of Social Media and Influencer Marketing on Consumer Purchasing Decisions”. DOI: 10.52783/jisem.v10i18s.2948 (Q4 SCOPUS)
      • Sahana S Kanth , Dr. Shreevamshi Naveen. "Workforce view on employee retention approach.", IJNRD - International Journal Of Novel Research And Development (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 9, page no.b392-b405, September-2024, Available :https://ijnrd.org/papers/IJNRD2409182.pdf
      • Rebekah R, Dr.Shreevamshi. "The Influence of Work-Life Balance on Employee Performance ", IJNRD - International Journal Of Novel Research And Development (www.IJNRD.org), ISSN:2456-4184, Vol.9, Issue 9, page no.b676-b684, September-2024, Available :https://ijnrd.org/papers/IJNRD2409180.pdf

      Papers Presented in Conferences:

      • “Deep Learning for Workforce Planning and Analytics”. Haresh Khachariya, Shreevamshi Naveen, Zahraa Yassen Shaker. Published in 2024 Second International Conference Computational and Characterization Techniques in Engineering & Sciences (IC3TES). IEEE Conference, DOI: 10.1109/IC3TES62412.2024.10877649
      • Dr. Shreevamshi Naveen attended “International Conference on Sustainable Practices in Rapidly Changing Business Scenarios” at NSB, Bangalore on Sep 19 &20th, 2024.
      • Dr. Shreevamshi Naveen attended two-Day National Conference on TECHCOMM-24: A Convergence of Technology, Commerce and Management on 18th and 19th October 2024 at East Point College of Management, Kalyan Nagar, Bengaluru-43.
      • Dr. Shreevamshi Naveen attended National Level Conference on "Fostering Business Excellence: The Role of Technology, Leadership, and Sustainability in Commerce and Management." on Jan 31st, 2025

      Book Chapters Published:

      • Somasundaram, R., Chandra, S., Tamilarasu, J., Kinagi, A. M., & Naveen, S. (2025). Human Resource Development (HRD) Strategies for Emerging Entrepreneurship: Leveraging UX Design for Sustainable Digital Growth. In A. Correia (Ed.), Navigating Usability and User Experience in a Multi-Platform World (pp. 221-248). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-2337-3.ch008

    • Dr. Hemantha Y.

      Dr. Hemantha Y.

      List of Publications:

      • Reddy, B. V. V., Hemanth, Y., Ganesha, K. S., Jayashree, K., Amruta, N., & Saravanan, R. (2024). The role of mascots in branding and consumer engagement: Insights from Indian advertising. Multidisciplinary Reviews, 8(5), 2025151. https://doi.org/10.31893/multirev.2025151 Scopus Indexed
      • Kanade, T. M., Hemantha, Y., Pulekar, D., Savale, T. K., & Kamble, S. M. (2025). Evaluating productivity and accountability in IoT-enabled robotic systems with citizenship-like responsibilities. International Journal of Innovative Research and Scientific Studies, 8(1), 2158-2171. https://doi.org/10.53894/ijirss.v8i1.4906 Scopus Indexed
      • Y Hemantha, Veda Varsha Reddy B, Sandeep M. Kamble (2025). Hyper-Personalization, AI-Driven Recommendation Engines, Consumer Engagement, Ethical AI, Digital Marketing, TOE Framework. Journal of Informatics Education and Research, 5(1), 2765-2779. https://doi.org/10.52783/jier.v5i1.2283 ABDC C Category
      • Hemantha Y, Tushar K. Savale, Sandeep M. Kamble (2025). Price Sensitivity and Booking Patterns: Understanding Consumer Preferences in Destination Hotels. Journal of Informatics Education and Research, 5(1), 2765-2779. https://doi.org/10.52783/jier.v5i1.2283 ABDC C Category

    • Dr. Vishal Shukla

      Dr. Vishal Shukla

      List of Research Publications:

      • Dr. Vishal Shukla published an article titled “Tourists' motivation towards destination visit intention: Scale development and Validation in International Journal of Tourism Policy Vol. 12 No. 2 DOI: 10.1504/IJTP.2022.122234 (ABDC and Scopus).

    • Dr. Deepak. R

      Dr. Deepak. R, Professor

      List of Research Publications:

      • Deepak.R(2020), “An Examination of Market Efficiency around Merger and Acquisition events in Indian Healthcare industry”, International Journal of Business and Management Invention (IJBMI), vol. 09(08), pp.01-07. Journal DOI-10.35629/8028, UGC Journal Number: 4485
      • Shruthi.P, Deepak.R, B.Bakappa (2018), “Deciphering Investment Habits Using Association Rules”, International Journal of Advance and Innovative Research, Vol 5,issue 4 (III), October-December 2018. Researcher ID: N-5867-2017. Impact factor: 3.117, ISSN: 2394-7780.
      • Shruthi.P, Deepak.R, B.Bakappa (2018), “Performance Of Cryptocurrencies: Investment Opportunity Persists ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 7, page no.278-286, July-2018, Available :http://www.jetir.org/papers/JETIR1807047.pdf. ISSN 2349-5162, UGC Journal Number 63975 , Impact Factor: 5.87
      • Dr. Deepak.R(2018),"Seasonal Anomalies In Cryptocurrencies: Can Bitcoins Be The Next Investment Avenue.” International Journal of Business and Management Invention (IJBMI) , vol. 07, no. 07, pp. 09-16.UGC Journal Number: 4485, Impact Factor 4.72
      • Deepak.R, Shruthi.P and Dr. B.Bakappa (2018). “Comparative Analysis Of Investment Avenues-Stock Markets Are Still The Last Option For Employed Women Individual Investors”, International Journal of Research in Management & Social Science, vol 6, issue- 1, pp.4-11. ISSN:2322-0899 Index-Copernicus Journal Master list (ICV: 6.35) UGC journal number: 48996Impact Factor:3.42
      • Deepak.R and Shruthi.P(2018). “Future Fundraising in Digital Economy: Ambiguity Still Persists”, , International Journal of Business and Administration Research Review, Vol 3, issue no-21, pp:17-24 (Impact Factor: 4.729)
      • Deepak.R (2016). “Relationship Between Greece Crisis and Sovereign Credit Rating Downgrades”, IMT Case Journal, Vol 6, Issue 1-2, June 2016, ISSN NO: 2229-6743 (The Case Journal of IMT, Nagpur)
      • Deepak.R and Bhavya.N(2016). “Seasonality in Participatory Notes Investments in India: A Cautionary Trend”, International Journal of Innovative Research and Development, Volume 5, Issue 2, pp. 17-24
      • Deepak.R (2016). “Evaluation and Assessment of Patterns in Participatory Notes Investments in Indian Stock Markets”, Samyoga, volume 11, Issue 2, pp. 1-13
      • Deepak.R (2016). “Gold Monetization in India: A Paradigm Shift in Regulation”, IOSR Journal of Business and Management (IOSR-JBM), Volume 1, pp. 88-91.
      • Deepak.R (2015). “ Greece Crisis and the risk of Conflagration on International Financial Markets”, Southern Economist, Volume-54, Issue-9, pp.17-24
      • Deepak.R and M.R.Shollapur (2015). “Impact of Economic Reforms on Stock Market Behaviour: A short term perspective”, Dharana-International Journal of Business, Volume-9, Issue-2, pp. 3-16
      • Deepak.R (2015). “Security Returns Spectrum-An analysis of seasonality and sensitivity of Indian Stock Markets”, Dharana-International Journal of Business, Volume-9, Issue-1, pp. 56-71
      • Deepak.R and Pushpa.B.V (2015), “Succession and success for investors in open offers and secondary markets: Regulation, Apprehension and Motivation in case of Indian Stock Markets”, IOSR Journal of Business and Management (IOSR-JBM), e-ISSN: 2278-487X, p-ISSN: 2319-7668. PP 55-58.
      • Deepak.R and Swathi Gowda. (2014). “Informational Asymmetry between Informed and Retail investors while investing in the Indian IPO Market”, Indian Journal of Finance, Vol. 8, Issue 9, 32-46. ISSN 0973-8711. (Indexed in Scopus (Elsevier)/Ulrich’s, USA/Econlit, USA/EISRJC/ISA-NISCAIR/Cabell’s Directory) H-index of 4.oo, SJR- 0.199.
      • Deepak.R and Bhavya.N (2014). “An Event Study Analysis of Union Budget Announcement on Broad and Sectoral Indices of Indian Stock Market”, International Journal of Innovative Research and Development, Volume-3, Issue-12, pp. 1-21 ISSN 2278-0211
      • Deepak.R and Jai Krishna.P.S (2014). “Arbitrage Oppurtunities around Key Monetary Rate Announcements: An Event Study Methodology”, International Journal of Innovative Research and Development, Volume-3, Issue-12, pp. 22-35 ISSN 2278-0211
      • Deepak.R and Pushpa.B.V. (2014), “Global Integration and Rupee Depreciation: Are Times Good Forward?”,Ushus-Journal of Business Management, Vol.13, Issue 3,73-87.
      • Deepak, R. and Pushpa,B.V.(2014). Causal Impact of Economic Reforms on Rupee Depreciation in 2013, Chronicle of the Neville Wadia Institute of Management Studies and Research, 3, 246-258. ISSN NO: 2230-9667.
      • Deepak, R. and Pushpa,B.V.(2014). Quantitative Easing And Its Impact On The Financial Markets Of Emerging Economies, IOSR Journal of Economics and Finance (IOSR-JEF), 1, 34-53. e-ISSN: 2321-5933, p-ISSN: 2321-5925 (Indexed in J-Gate) Impact factor:
      • Deepak, R. and Pushpa,B.V.(2014). An Insight into NSEL Scam, IOSR Journal of Business and Management (IOSR-JBM), 3,18-22. e-ISSN:2278-487X, p-ISSN:2319-7668.(Indexed in J-Gate)
      • Deepak,R. and Sandeep,M.(2013).Integration of Indian markets with select global markets: changing paradigms and dynamics, International Journal of Innovative Research and Development (IJIRD), 2, 12, 7-15. ISSN: 2278-7631 (Indexed in Ulrich’s, USA/BASE/DOAJ/J-Gate/DRJI)
      • Deepak, R. and Viswanath, N.S. (2012). Seasonality and Sensitivity of NSE Nifty- An Econometric Analysis, International Journal of Research in Management, Economics and Commerce (IJRMEC), 2, 11. 202-224. ISSN: 2250-057X (Indexed in Ulrich’s, USA/EBSCO Publishing, USA/Cabell’s Directory, USA)
      • Deepak, R., Shukla,Swati.K. Kumar, Abhishek. (2012). Micro credit and its Importance/Methodologies, IOSR Journal of Humanities and Social Sciences (JHSS), 2, 6, 15-21.ISSN: 2279-0837, ISBN: 2279-0845
      • Deepak, R., Shukla, Swati.K. Kumar, Abhishek. (2012). Relation of Microfinance with Women Empowerment, International Journal of Scientific and Research Publications (IJSRP), 2, 10, 1-7. ISSN: 2250-3153
      • Deepak, R., Viswanath, N.S. and Patagundi, S. Basanna. (2010).Investor Strategy under Volatility of Equity Markets in India, RVIM Journal of Management Research, 2, 1, 8-16, ISSN 0974-6722
      • Deepak, R. and Shivaprasad, H.N.(2010). Diaspora between Asymmetric and Behavioural Theories in the Indian IPO markets, NITTE Management Review, 4,1, 8-15.

      Papers Presented in Conferences:

      • DeepakR (2021), “Impact of covid-19 pandemic on Healthcare industry: Perspectives from global capital markets” at the international conference on “Post-Covid practices 1.0” organized by International school of Business and Research(ISBR) on 23rd Feb, 2021
      • Deepak.R (2021), “Cryptocurrency policy: Financing for entrepreneurs in digital era”. Presented paper at the one day virtual International conference on “Reimagining Entrepreneurship and Corporate Governance in the Digital Era” organized by Faculty Research cell- Samshodhana School of Commerce, Jain (Deemed to be University) on 29th Jan, 2021.
      • Deepak.R (2021), “Dimensions in fund raising in the era of cryptocurrencies”. Presented paper at two-day international conference on “Neoteric Advances in Commerce, Management and Social Sciences” organized by Dayananda Sagar College of Arts, Science and Commerce on 21st and 22nd Jan, 2021.
      • Deepak.R (2021), “Parallel Dimensions to fund raising in the era of cryptocurrencies: Evaluation and Performance” presented paper at the one day National level webinar on “Navigating Turbulent Times- Economic Revival strategies Post Covid-19” organized by PG Department of Management studies, Mount Carmel College, Autonomous on 20th Jan, 2021.
      • Deepak.R (2020), “An Examination into trend of bulk and block deals around structural breaks in Indian Stock Markets” presented paper at three day Virtual International conference on Advances on Advances on Mechanical Engineering sciences & Management, organized by Dayananda Sagar College of Engineering from 7th to 9th December 2020.
      • Deepak.R (2020), “An Examination into composition of NPA between priority and nonpriority sectors of nationalized banks”. Presented paper at three day Virtual International conference on Advances on Advances on Mechanical Engineering sciences & Management, organized by Dayananda Sagar College of Engineering from 7th to 9th December 2020
      • Deepak.R (2020), “Study of factors affecting the purchase decisions of motorbike enthusiasts during pandemic in Karnataka”. Presented paper at the three day virtual international conference on Advances on Mechanical Engineering sciences & Management, organized by Dayananda Sagar College of Engineering from 7th to 9th December 2020.
      • Shruthi.P, Deepak.R, and Dr. B.Bakappa (2018). “Investigation and Assessment of Investment Habits of Employed Women among conventional and non-conventional avenues: An Exploratory Study” presented paper at the 6th National Conference on Emerging Trends in Engineering, Research and Management, organized by GM Institute of Technology (GMIT), Davangere on 26th-27th October, 2018.
      • Shruthi.P, Deepak.R, and Dr. B.Bakappa (2018). “Deciphering Investment Habits Using Association Rules”, presented paper in the two-day international conference on “Management 4.0: Disruptions in Business and Millennials at the workplace” organized by Krupanidhi School of Management, Bengaluru on 12th and 13th October, 2018.
      • Deepak.R (2018). “Fundraising in Digital Economy: Ambiquity still persists”  at the one day symposium on “Cryptocurrency: A New paradigm in Economics” at M.P.Birla Institute of Management, Bengaluru on August 3rd, 2018.
      • Deepak.R, Shruthi.P and Dr. B.Bakappa(2018). “ Comparative analysis of various investment avenues among strategic investors in Indian Stock markets” at the one day National conference on “ Emerging Trends in Commerce, Management and Technology” organized by P.G. Department of Commerce, Soundarya Institute of Management studies, Bangalore on 24th March, 2018.
      • Deepak.R (2018).  "Future Fundraising in Digital Economy: Ambiquity Still Persists" at the 1st International Conference on "Convergence of Management and Technology-Oppurtunities and Challenges" Organized by Department of Management & Computer Science, SJES College of Management studies, Bengaluru on 28th, March 2018. 
      • Deepak.R(2017). “Responses of Indian Diversified Portfolios and Markets to Disruptive Innovations: Is it a Constant or a Variable Phenomenon” at two-day International Conference on “Developing Skills and Competencies for Global Competitiveness” held at Prestige Institute of Management Research (PIMR), Indore in collaboration with Siam University(Thailand), International Latin University (Argentina), Federal Polytechnic (Nigeria), DebreBerhan University (Ethiopia) on February 4-5th, 2017.
      • Deepak.R (2016). “Disruptive Innovation in Policy Making and Its Impact on Structural Adaptation: An Analysis of Chaos Theory” at one-day national conference on “Demonetization and Ramifications” held at M.P.Birla Institute of Management (MPBIM) in collaboration with Southern Economist, Bangalore on 16th December, 2016.
      • Deepak.R (2016). “Policy Making and Disruption: An analysis using Chaos Theory” at one-day national conference on “Transforming India through Innovation and Entrepreneurship” held at T-John Institute of Management and Science (TIMS), Bangalore on 6th December, 2016.
      • Deepak.R (2016). “Obligatory Responses Of Indian Markets To Us Presidential Elections: Is It A Constant Or A Variable Phenomenon" at one Day National Conference (NOVITAT- Innovative Practices for Corporate and Individual Development) held at Krupanidhi School of Management, Bangalore on 20th Nov. 2016.
      • Deepak.R(2016). “Gold Monetization in India: A paradigm shift” at International Case study conference and case writing workshop-2016 conducted by IES Management College and Research Centre at Mumbai, on February 4th and 5th, 2016. 
      • Deepak.R and Bhavya.N(2016). “Idiosyncratic Relationship Between Investor’s Sentiments And Tangibility Of The Organizations In Indian Stock Markets” at National conference on Disruptive Innovations in Businesses conducted by Reva University-school of commerce and management at Bangalore on January 29-30th, 2016.
      • Deepak.R (2016). “Relationship Between Greece Crisis And Sovereign Credit Rating Downgrades”, at International conference on Information Technology and Business Intelligence (ITBI-15) conducted by IMT Nagpur held at Goa on January 21-23rd 2016.
      • Deepak.R and Bhavya. N (2016). “Seasonality in Participatory Notes Investments in India: A Cautionary Trend”, at International conference on Information Technology and Business Intelligence (ITBI-15) conducted by IMT Nagpur held at Goa on January 21-23rd 2016.
      • Deepak.R (2015). “Evaluation and Assessment of Patterns in Participatory Notes Investments in Indian Stock Markets” at international conference conducted by T-Johns Institute of Management and Science (TIMS), Bangalore on December 11th, 2015. 
      • Deepak.R and Pushpa.B.V., “Succession and success for investors in open offers and secondary markets: Regulation, Apprehension and Motivation in case of Indian Stock Markets”, at International case study conference by Indian Education Society’s Management College and Research Centre (IESMCRC), Mumbai on February 4-5th, 2015.
      • Deepak.R and Jai Krishna P.S, “Arbitrage Oppurtunities Around Key Monetary Rate Announcements: An Event Study Methodology”, at 6th International conference on IT and Business Intelligence (ITBI-14), organized by IMT Nagpur at Hyderabad to be held on November 21-23rd , 2014.  
      • Deepak.R and Bhavya.N, “ An Event Study Analysis of Union Budget Annoucement on Broad and Sectoral indices of Indian Stock Market”, at 6th International conference on IT and Business Intelligence (ITBI-14), organized by IMT Nagpur at Hyderabad to be held on November 21-23rd , 2014.  
      • Deepak.R and Pushpa.B.V, “Causal Impact of Economic Reforms on Rupee Depreciation in 2013”, at International conference on Business, Management and Governance organized by University of Pune in association with Neville Wadia Institute of Management studies and research, Pune on March 8th and 9th, 2014.
      • Deepak.R and Pushpa.B.V, “Quantitative Easing And Its Impact On The Financial Markets Of Emerging Economies” at 7th International Business Research Conference on Emerging Marketing Practices: Differentiation and Value creation, organized by Indian Education Society’s Management College and Research Centre (IESMCRC), Mumbai on February 21st and 22nd, 2014.
      • Vishnu. D, Shruthi.P.S, Vasu Pradeep. T and Deepak.R, “An Impact of US Debt Crisis on Medium Risk Portfolios during Oct, 2013” at 7th International Business Research Conference on Emerging Marketing Practices: Differentiation and Value creation, organized by Indian Education Society’s Management College and Research Centre (IESMCRC), Mumbai on February 21st and 22nd, 2014.  
      • Vishnu. D, Shruthi.P.S, Vasu Pradeep. T and Deepak.R, “An Impact of US Debt Crisis on Low Risk Portfolios during Oct, 2013” at 7th International Business Research Conference on Emerging Marketing Practices: Differentiation and Value creation, organized by Indian Education Society’s Management College and Research Centre (IESMCRC), Mumbai on February 21st and 22nd, 2014. 
      • Deepak.R and Pushpa.B.V, “ An Insight Into NSEL SCAM” at International case study conference on Leveraging Business Value by Evolving Management Practices, organized by Indian Education Society’s Management College and Research Centre (IESMCRC), Mumbai on February 20th, 2014.
      • Deepak.R and Pushpa.B.V, “A Study On Integration Of Indian Markets With US Markets: An Impact Study”, at International Conference On Changing Global Economic Perspectives: Managing Sustained and Inclusive Growth (ICCGEP’14) organized by Jaipuria Institute of Management , Vasundhara, Ghaziabad to be held on 8th and 9th February, 2014. 
      • Deepak.R and Pushpa.B.V, “US Debt Crisis On Indian Stock Markets: A Test Of Semi-Strong Efficiency”, at National conference on “Unleashing Ingenious Management Potential for Business Endurance" organized by Berchmans Institute of Management studies, St.Berchmans college, Changanassery, Kerala to be held on 9th and 10th January 2014.  
      • Deepak.R and Sandeep.M, “ Integration of Indian markets with select global markets: changing paradigms and dynamics”, at 5th International conference on IT and Business Intelligence (ITBI-13), organized by IMT Nagpur at Guna, Madhya Pradesh to be held on December 13-15th, 2013.
      • Deepak.R and Vijayalakshmi.S, “Talent Retention In IT And ITES Sectors: Accounting Perspectives”,  at 2nd International conference on Managing Human Resources at the Workplace, organized by SDMIMA, Mysore on December 13th -15th ,2013. 
      • Deepak.R and Pushpa.B.V, “Global integration and Rupee depreciation: Are times good forward?” at International conference on Emerging Trends in Business, organized by Christ University, Bangalore, Karnataka on December 12th and 13th, 2013.
      • Deepak.R, AnuNatraj, Bhavya Naidu and Basanna S Patagundi, “Demand for Gold: Government versus consumers” at International on Emerging Trends in Business, organized by Christ University, Bangalore, Karnataka on December 12th and 13th, 2013. 
      • Deepak.R and Vijayalakshmi.S, “Return On Talent: A Success Quotient Less Emphasised” at International conference on “Innovation- A key to Global competitiveness” conducted by BMS Institute of Management, Bangalore held on October 24th and October 25th, 2013.
      • Deepak.R and Pushpa.B.V, “Rupee Depreciation in 2013: An era for another economic reform?” at International Conference on Global Economic Turbulence and its implications on Indian Financial Environment, organized by Kristu Jayanti college, Bangalore, Karnataka on September 26th and 27th, 2013.
      • Deepak.R and Viswanath.N.S “Seasonality and Sensitivity of NSE Nifty- An Econometric Analysis” at 4th International Conference on IT and Business Intelligence (ITBI-12), organized by IMT Nagpur at Bhubaneswar, Orissa, on Nov23-25, 2012.
      • Deepak.R, “ Sustainability Measures for Efficient Markets and Good Governance: A Impact study on the Extension of Trading Hours in India” at National Conference on Management of Sustainable Development in India conducted at New Delhi Institute of Management on 1st and 2nd April,2011.
      • Viswanath.N.S, Deepak.R, Basanna.S.Patagundi., “Investor Strategy under volatility of equity markets in India” at International Conference on Innovative Strategies for Global Competitiveness at R.V.Institute of Management, Bangalore held on December 8-10th, 2011.
      • Deepak.R and HN Shivaprasad, “Diaspora between Asymmetric and behavioral theories in the Indian IPO markets” at RNS Institute of Technology international conference in Bangalore 2011. The paper was published in the Conference proceeding titled “Contemporary issues and challenges in Financial sector in India Ed. U, Bhojanna and S. N. Murthy, Excel books, April 2010, pp. 558-566.
      • Patagundi,B., Viswanath N.S., R.Deepak, Glocalization& Informational Efficiency-An Impact Study of Selected Indices in Indian Markets, National conference on “Propelling Corporate India: Strategies & Challenges” held on 12th and 13th August,2010 at M S Ramaiah Institute of Management, Bangalore, India.
      • Viswanath N.S, R.Deepak, Patagundi,B., Emerging Lifestyle Formats in Indian Retailing - An Exploratory Analysis, International Conference on Emergent Business Models and Strategies For the Knowledge Economy, Impact on Business, Government And Society, organized by Indian Business Academy, Bengaluru, November 19-21,2009.
      • R.Deepak, Viswanath N.S., Patagundi,B., Savings Led Expenditure of Selected Indian Consumers (LIKR)– ROI Approach of Investors, International Conference on Emergent Business Models and Strategies For the Knowledge Economy, Impact on Business,Government And Society, organized by Indian Business Academy, Bengaluru, November 19-21,2009.
      • Viswanath N.S., R.Deepak, Patagundi,B., Emerging Lifestyle Formats in Indian Retailing - An Exploratory Analysis, International Conference on Emergent Business Models and Strategies For the Knowledge Economy, Impact on Business, Government And Society, organized by Indian Business Academy, Bengaluru, November 19-21,2009.

    • Dr. K.Suma Rao

      Dr. K.Suma Rao, Associate Professor

      List of Research Publications:

      • ‘Early Warning Signal to Detect Supply Chain Vulnerability’ FOCUS International Journal of Management Digest, Vol 7 No. 2 October 2011- March 2012. Published by IFIM B School.
      • ‘Performance Measurement System(PMS):a need to take a relook for the Fresh Fruits and Vegetable Industry’ National Conference on Innovations in Logistics and Supply Chain Management .Published as conference proceedings by DSCE.
      • ‘The Making of a Technocrat Entrepreneur’ story of Sandananda Maiya MTR published BY IFIM B School.

      Papers Presented in Conferences:

      • ‘Building Hybrid supply chain in the fresh fruit and vegetable industry using the Customer Order Decoupling Point (CODP)’ presented at 5th International Conference Convergence 2013 IFIM
      • ‘Early Warning Signal to detect Supply Chain Vulnerability for Fresh Fruits & Vegetables’ presented at 3rd International Conference Convergence 2010 IFIM
      • The importance of TIME based logistics in Horticulture Supply chains: A case of FF& V industry’ paper presented at the 7th International Conference conducted by PESIT.

    • Dr.R.Sethumadhavan

      Dr.R.Sethumadhavan, Assistant Professor

      Patents Published:

      • Dr. R. Sethumadhavan published a Patent on “A Study on Ability Enhancement And Personality Prediction of Employees of an Organisation using Machine Learning Algorithms” in the official journal of the patent office.

      List of Research Publications:

      • Sethumadhavan R (2023),’A study on employee perception of Artificial Intelligence in the recruitment process of an IT organization’ at IEEE International conference on ‘The Confluence of Advancements in Robotics, Vision and Interdisciplinary Technology Management (RVITM’23) (Published in IEEE xplore and Scopus indexed)
      • Subha,Irfan,Poonam,Sethumadhavan, Preetha, Harshal Patil (2023), ‘Predictive analysis of employee turnover in IT using a Hybrid CRF-BILSTM and CNN Model’ at IEEE International conference on Sustainable Communication Networks and Applications (ICSCNA 2023), DVD Part Number: CFP23DW8-DVD; ISBN: 979-8-3503-1397-0 (Published in IEEE Xplore and Scopus indexed)
      • Kumar, M. K., Masvood, Y., Palani, B., Sethumadhavan, R., Nawale, R., & Singh, M. A. K. (2023). A Study on Perception and Preferences Towards Green Marketing, It's Influence on Consumer. Journal of Informatics Education and Research, 3(2).(listed in ABDC Quality list)
      • Prashant sharma, Vijaya Sagvekar,Vinod,Vamsi,Sethumadhavan (2023), ‘A Systematic approach for the Prediction of Personality’at IEEE International Conference on Edge Computing and Applications (ICECAA 2023),DVD Part Number: CFP23BV8-DVD; IEEE Xplore-ISBN: 979-8-3503-4756-2 ( Published in IEEE Xplore and Scopus indexed)
      • Sethumadhavan(2022), Impact of recruitment marketing on employment generation’, International research journal of modernization in engineering technology and science, Vol.4,Issue 12,pp.739-743 ( listed in Google scholar)
      • Sethumadhavan (2022), ‘Impact of internal marketing on employee job satisfaction’, International journal of Innovative Research in Science, Engineering and Technology, Vol.11, No.11, pp.13972-13976. ( listed in Google scholar,Proquest, J-gate)
      • Dr.Sethumadhavan R ,“Role of Job hopping and Search behavior on Employee Turnover intentions”, SEYBOLD Report Journal, Volume 15, Issue 9, September-2020
      • Sethumadhavan (2019), Campus recruitment practices at Recruitment process outsourcing companies, Acme Intellects International journal of Management, Social science and Technology, Vol.28, No.28, pp.1-13
      • Sethumadhavan (2019), Career planning & development framework for employees at IT companies, International review of Social sciences and Humanities, Vol.9, No.7, pp.260-    270.
      • Sethumadhavan,Kotravel Bharathi (2017), Impact of affective commitment on employee turnover intentions, International journal of management and development studies, Vol.6, No.10,pp-63-69.
      • Sethumadhavan, Kotravel Bharathi (2015), Impact of Job satisfaction and Immediate Superior support on the employee turnover intentions,Wide spectrum, Vol.4, No.4,pp33-40.
      • Sethumadhavan, Kotravel Bharathi (2015), Job satisfaction in the Automotive component companies in selected districts of Tamilnadu, Intercontinental Journal of Human Resource Research Review, Vol.3,Issue 10, pp.24-3.
      • Sethumadhavan, Kotravel Bharathi (2013 ), Impact of socio economic factors on turnover intentions, Wide spectrum, Vol.2,No.1,pp.60-67.
      • Sethumadhavan (2013), Employee motivation in automotive component companies in Tamilnadu ,International journal of management focus, Vol.3,No.1, pp.45-50.
      • Sethumadhavan (2013), Effectiveness of training in auto component industry- An empirical study, International journal of research in commerce, IT and management, Vol.3,No.2, pp.143-145.
      • Sethumadhavan, Hema Bhalakrishnan(2009), A Study on Customer Perception in  banking industry using gap analysis, BIFT’S Journal of International management and Research, Vol.1, No.3, pp.25-45.
      • Sethumadhavan (2009), Investment in Mutual funds, Kisan World, Vol.36, No.1. pp.58-60.
      • Sethumadhavan (2008), Store Brands in retail industry, Economic challenger, Vo.10, Issue10, pp.37-40.
      • Sethumadhavan (2008), Recruitment practices in India, Readers shelf,Vol.4, Issue No.11, pp.25-26.

      Papers Presented in Conferences:

      • Dr.R.Sethumadhavan participated and presented a research paper, titled “Employee perception concerning retention strategies”in a first International Conference on “Leveraging Contemporary Management Practices for Sustainable Development” (LCMSD 2023) organized by Department of Management Studies Dayananda Sagar College of Engineering on 22nd December 2023
      • Dr.R.Sethumadhavan participated and presented a research paper, titled “Organizational Citizenship behavior: A gender based study”in a first International Conference on “Leveraging Contemporary Management Practices for Sustainable Development” (LCMSD 2023) organized by Department of Management Studies Dayananda Sagar College of Engineering on 22nd December 2023
      • Dr.R.Sethumadhavan participated and presented a research paper, titled “Opinion analysis among the IT employees on four day work week and assessing its impact on organizational productivity” in a first International Conference on “Leveraging Contemporary Management Practices for Sustainable Development” (LCMSD 2023) organized by Department of Management Studies Dayananda Sagar College of Engineering on 22nd December 2023
      • Presented a paper entitled “Sustainable campus recruitment practices with respect to emerging trends at HR consulting companies in the International conference conducted by CHRIST ( Deemed to be University) on 20th January 2020.
      • Presented a paper in absentia entitled ‘A study on financial performance of scheduled commercial banks in India in the International conference conducted by Nehru Arts and Science College held at Bankok on 29th and 30th November 2017.
      • Participated in the workshop on ‘Application of SPSS AND Pivot table’ conducted by Nehru Arts and science college on 6th and 7th September 2017.
      • Participated in workshop on ‘Case method’ conducted by Nehru Institute of Technology on 21st July 2017.
      • Presented a paper titled ‘Consumer rights in India’ in the National conference held a GR Damodaran Academy of Management on 25th February 2016.
      • Presented a paper titled ‘ Social media marketing’ in the National conference on digital marketing conducted by GR Damodaran Academy of Management on 25th February2015.
      • Presented a paper titled ‘Soft skills training in engineering colleges’ in the National conference held at GR Damodaran Academy of Management on 5th &6th March 2014.
      • Presented a paper titled ‘Impact of Socio-economic factors on turnover intentions-An empirical study’ in the International conference held at GR Damodaran Academy of Management on 6th Februay 2013.
      • Presented a paper titled ‘Challenges in retail banking’ in the National conference held at SNR Sons College on 17th March 2012.
      • Presented a paper titled ‘Internet marketing’ in the National conference held at SNR Sons college on 17th March 2011.
      • Participated in the workshop on ‘Managing Trade Union –Textile industry perspective’ at Sardar Vallabhai Patel Institute of Textile Management on 7th May 2010.
      • Presented a paper titled ‘Private label brands in Indian retail industry in the National conference held at SNR Sons College on 20th March 2010.
      • Participated in the National level workshop on ‘Emerging trends in Service Sector on 15th May 2010 at Tamilnadu College of Engineering, Coimbatore.
      • Participated and presented a paper titled ‘Impact of global recession on employment opportunity’ in the International conference held on 18th February 2010 at Nehru Institute of Management Studies, Coimbatore.
      • Presented a paper at Dr.G.R.Damodaran College of Science in the UGC National seminar on 21st and 22nd August 2009.
      • Presented and co-authored the paper on ‘Opportunities in Educational institutions in the International conference held at San International Business School on 15th May 2008.
      • Presented a paper on ‘Port infrastructure and public risk in the National seminar conducted on 19th and 20th December 2007 at PSG College of Arts and Science, Coimbatore.

    • Dr.Karpagavalli. G

      Dr.Karpagavalli. G, AssistantProfessor

      List of Research Publications:

      • Akash Hatti, Karpagavalli G. (2023). Analysis of Satisfaction of Third-Party Service Users in the Logistics Industry, Journal of Purchasing, Logistics and Supply Chain Management System, 4(2), 13-20.
      • Saisharan, Karpagavalli G, (2023),A Study on the Effectiveness of Recruitment and Selection Process in Public Sector, Research and Review : Human resource and Labour management, Vo.4, No.2
      • Karthik G Karpagavalli G,”A Study on Analysing the Job Seekers' Perception and the Strategies of Recruitment Marketing”, Journal of Micro & Small Business Management, Volume 3, Issue 2 (July-December) 2022,Oct 2022, https://doi.org/10.46610/JMSBM.2022.v03i02.003
      • G. Darshan Karpagavalli Gurusamy, “A Study on Client’s Perception on Digital Marketing Strategy at a Machine Tool Manufacturing Company”, Asian Review of Mechanical Engineering, Vol. 11 No. 1 (2022): January-June 2022, https://doi.org/10.51983/arme-2022.11.1.3330
      • Karthik G., & Karpagavalli G. (2022). A Study on Analyzing the Job Seekers' Perception and the Strategies of Recruitment Marketing, Journal of Micro & Small Business Management, Volume-3, Issue-2 (July-December, 2022) https://doi.org/10.46610/JMSBM.2022.v03i02.003
      • Published a paper entitled “Creating Shared Value-A New Gesture of Wellness Creation in the Society by the Corporate Landscape” at the international conference on “Digitalization, Innovation Transformation and Sustainability in Business Management and Social Sciences” at Amity Business School, Madhya Pradesh dated 12th Nov 2022 in the conference proceedings ISBN 978-93-91765-59-0.
      • Darshan, G., & Karpagavalli G. (2022). A Study on Client’s Perception on Digital Marketing Strategy at a Machine Tool Manufacturing Company. Asian Review of Mechanical Engineering, 11(1), 29–32. https://doi.org/10.51983/arme-2022.11.1.3330
      • Dr. Karpagavalli. G., Shruti S Murthy, “An Empirical Analysis on “Choice of Characteristics in Identifying and Classifying Prospective Customers at Real Estate Firm” Journal of Purchasing, Logistics and Supply Chain Management System, Volume 2, Issue 1, March 2021
      • Dr. Karpagavalli. G., Kiran Kavalur, “A Study on Analysing the Benefits of Using AI in Recruitment Process” has been published in MAT journal entitled "Recent Trends in Data Mining and Business Forecasting" Volume 2, Issue 1,April 2021
      • “Towards Developmental Thinking on Social Innovation: A Conceptual Study” got published in International Journal of Research Culture Society, Peer-Reviewed, Refereed, Indexed Journal with ISSN: 2456-6683, Impact Factor: 5.245, Special Issue - 16, Jan – 2020 pp 25-29
      • “A Study on Opportunities and Challenges of implementing Digital Marketing strategies for sustainable Agribased Business Activities” with IJRAR-An International open access peer reviewed, UGC indexed referred journal Volume 6, Issue 2 April 2019(E-ISSN 2348-1269, P- ISSN 2349-5138) with Imp. Factor 5.75
      • “Gastronomical Tourism and its impact of Indian Tourism” with IJRAR”-An International open access peer reviewed, UGC indexed referred journal Volume 6, Issue 2 April 2019(E-ISSN 2348-1269, P- ISSN 2349-5138) with Imp. Factor 5.75
      • “Study on Business Analytics-A Solution for profitable and sustainable business development” for Intercontinental Journal of Marketing Research Review”-An open access peer reviewed, referred international research journal Volume 6, Issue 4 April 2018(ISSN 2321-0346) Online (ISSN 2321-1670) with Imp. Factor 5.603
      • “Green Marketing-opinion Analysis from selected producer and retailers of south Bangalore” for Asia Pacific Journal of Research and Management”-A Peer reviewed International Journal Vol-I, Issue XXIV, June 2016, (ISSN-2320-5504) Online (2347-4793) with Impact Factor of 0.829
      • “Nestle Maggie is on the shelves-A Case Study on delivering the business Strategy” for International Journal of World Research--A Peer reviewed International Journal ISSN:2347-937X, Imp Factor 5.42, Jan 2016
      • A Study on the possibilities of Green Marketing Practices for Small Scale Business-International Journal for Advanced Research in Commerce and Management ISSN:2395-0854 Volume:1, Issue2, July-December 2015
      • A Study on Green Tourism-A way for a sustainable development in tourism industry-International Journal of Research in Management & TechnologyISSN:2249-9563Volume: 5, No.4, August 2015
      •  “A study on the opportunities and challenges available for implementing green marketing strategies- a solution for sustainable business development” for Asia Pacific Journal of Research and Management”-A Peer reviewed International Journal Vol-I,Issue XXIV, Feb 2015, pp-147-153 (ISSN-2320-5504) Online (2347-4793) with Impact Factor of 0.829
      • “A Study on the role of Cloud Computing for Sustainable Business Development” for Global Journal for Research Analysis volume 3 Issue 11, Nov 2014(ISSN:2277-8160) listed and indexed with International ISSN directory, Paris – A peer reviewed and referred international Journal with Impact factor of 1.5408
      • ‘Viral Marketing –Insight’ for International Journal of Scientific Research volume 3 Issue 4, Apr 2014(ISSN:2277-8179) listed and indexed with International ISSN directory, Paris – A peer reviewed and referred Multi subject Journal with Impact factor of 1.8651
      • “A study on reasons for resistance to change and managing change”.” for an International Journal of Management volume 4 Issue 6, Nov-Dec 2013(ISSN:0976-6502) with Impact factor of 6.9071
      • “Green Marketing: An Insight” for an International Journal of Scientific Research(ISSN:2277-8179) with Impact factor of 0.3317
      • ‘Green Computing’ in the International Conference, organised by Society of Management and Behavioural Science, Jodhpur, Rajasthan in April 2011 ISBN number: 978-81-89547-95-0.

      Papers Presented in Conferences:

      • Dr.Karpagavalli.G Assistant Professor and Ms.Hemalatha ,MBA Student participated and presented a research paper, titled “4 day work week and its impact on organizational productivity”in an 1st International Conference on “Leveraging Contemporary Management Practices for Sustainable Development” (LCMSD 2023) organized by Department of Management Studies Dayananda Sagar College of Engineering on 22nd December 2023
      • Dr.Karpagavalli.G, Assistant Professor, Department of Management Studies, DSCE, participated and presented a research paper titled “An Exploratory study on the factors influencing the purchase strategies of global granite customers and the pricing strategies by Indian granite industry” (co-authored with Ms.Nandini.S) at the 5th Nordic International Business, Export Marketing, International Entrepreneurship, Entrepreneurship, Brand Management, Consumer Behaviour & Tourism Conference 2023 (NIB-EM, IE&T Conference 2023) on 2nd to 3rd December 2023
      • Dr.Karpagavalli.G, Assistant Professor and Mr.Ismayil ,MBA Student, Department of Management Studies, DSCE, participated and presented a research paper titled “Mediating Effects of Technology Adoption between Supply Chain Operations and Supply Chain Efficiency leveraging towards Sustainable Development” at 4th International Conference on “The Role of Innovation, Entrepreneurship, and Management for Sustainable Development (ICRIEMSD-2023) organized by O P Jindal University, Raigarh in association with Sohar University, Oman, and Jose Maria College Philippines held on November 03-04, 2023
      • Creating Shared Value-A New Gesture of Wellness Creation in the Society by the Corporate Landscape, Conference proceedings -Digitalization, Innovation Transformation and Sustainability” at Amity Business School, Madhya Pradesh,12th Nov 2022
      • Presented a paper on “Developmental thinking on social Innovation-towards sustainable development” in the national conference conducted by LadyDoak College,Madurai during Jan 2020
      • Presented a paper on “Marketing Analytics “in the International Conference conducted at IFIM Bangalore during March 2017
      • Presented a paper on “Opinion Analysis on Green Marketing in the selected region” in the International conference conducted at Periyar Maniammai University During Feb 2017
      • Presented a paper on “A Study on the Opportunities and Challenges available for implementing Green Marketing Strategies- a Solution for Sustainable Business Development” in a National Conference conducted by Justice Hegde Institute of Management (JKSHIM), Mangalore on 29th and 30th December 2015
      • Presented a paper on’ Role of Cloud Computing for Sustainable Business Development’ in an International Conference at Periyar Maniammai University and won runner trophy during 6th and 7th of Nov,2014
      • Presented a paper on ‘viral Marketing –Insight’ in the National Conference conducted by Periyar Maniammai University, Thanjavur during March 2014.
      • Presented a paper on “The Problems and Prospects of Viral Marketing in Indian Business Scenario” in the International Conference held by CMR Institute of Technology, Bangalore during April 2013
      • Got Scholarship and presented a paper in the International Conference organised by Justice K.S.Hedge Institute of Management in association with University of Pennsylvania, USA, Erasmus Centre for Strategic Philanthropy, Netherlands, Makerere University Business School, Uganda and Penn state Harrisburg, USA entitled ‘A study on the implementation of Corporate Social Responsibility which leads to sustainable Business Development’ held on 29th -30th of December 2012.
      • Presented a paper entitled ‘Role of MIS in Business’ in the UGC sponsored National Conference conducted by Bharathiyar School of Management and Entrepreneur Development, Bharathiyar University, Coimbatore held on September 2012.Presented a paper entitled ‘Green Information Systems’ in the National Conference on “Go Green” Organised by DMI College of Engineering, Chennai in March 2011, ISBN number: 978-81-8371-382-5.

      Book Chapters Published:

      • G., K. & K. G., H. (2024). Adaptive Strategies for the Global Cargo Industry in Uncertain Times. In B. Datta & H. Satghare (Eds.), Global Cargo Industry: Resilience of Asia-Pacific Shipping Industries (pp. 62-83). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-1602-3.ch003. (Scopus)

    • Dr. Ganesha K S

      Dr. Ganesha K S, Assistant Professor

      List of Research Publications:

      • Ganesha KS, Ganapati B Sinnoor, “Social Media and Tourist Behavior: A Scientometric Analysis” Tourism Today – Journal of the College of Tourism and Hotel Management in Cyprus and Ball State University in the USA, Volume 23, 2023 (January 2024), ISSN No. 1450-0906
      • Arya K. L., P., & Ganesha K. S. (2024). A Study on Customer Perception towards Impact of Technologies on Enhancement of Design, Branding and Advertising in Sustainable Jeweleries. Design, Construction, Maintenance, 4, 208-215. doi: 10.37394/232022.2024.4.22
      • Hegde, T., & Ganesha K.S., (2024). Examination of risk management strategies for the use of future and spots prices of agricultural commodities. International Journal of Scientific Research in Engineering and Management (IJSREM), 8(12), 1-10. doi: 10.55041/IJSREM39522
      • Suchith, B., & Ganesha, K. S. (2024, October). Adoption of Digital Platforms and AI Tools on Sustainable Procurement Using EATM. In 2024 First International Conference on Innovations in Communications, Electrical and Computer Engineering (ICICEC) (pp. 1-8). IEEE Proceedings. Scopus Indexed
      • Reddy, B. V. V., Hemanth, Y., Ganesha, K. S., Jayashree, K., Amruta, N., & Saravanan, R. (2024). The role of mascots in branding and consumer engagement: Insights from Indian advertising. Multidisciplinary Reviews, 8(5), 2025151. https://doi.org/10.31893/multirev.2025151 Scopus Indexed
      • Ganesha KS, Radha Pavitra Y, “Scientometric Analysis on the Concept of Sexual Harassment” Research and Review: Human Resource and Labour Management, Volume 4 , Issue 2 (July 2023) https://doi.org/10.46610/RRHRLM.2023.v04i02.001
      • Ganesha KS, Ganapati B Sinnoor, “Social Media and Tourist Behavior: A Scientometric Analysis” Tourism Today – Journal of the College of Tourism and Hotel Management in Cyprus and Ball State University in the USA, Volume 23, 2023 (January 2024), ISSN No. 1450-0906
      • Ganesha KS, Ganapati B Sinnoor, “Impact of Covid-19 Scenarios on Tourism Industry and Social Media Usage: Strategies to Overcome,” Prestige International Journal of Management and IT – Sanchayan, Volume 10, Issue 2 (July 2022), ISSN No. 2277-1689
      • Abstract titled “Counter Mute Witness to Hate Speech” published in the Book of Abstracts of the online conference titled “Freedom of Expression, Hate Speech, and Religious Freedom: A Human Rights Perspective” held on December 8-9, 2022. The conference was organized by the UNEQUAL World Research Center, IPSEC, and the UN Liaison Office for IRLA and SDA. ISBN 978-1-945298-50-9 - Ed: Nelu Burcea, Ph.D., Liberato C. Bautista, Ph.D. https://religiousfreedom.education/book-of-abstracts/
      • Abstract titled “Artificial Intelligence Model in Detecting Hate Speech in Social Media Platforms” published in the Book of Abstracts of the online conference titled “Freedom of Expression, Hate Speech, and Religious Freedom: A Human Rights Perspective” held on December 8-9, 2022. The conference was organized by the UNEQUAL World Research Center, IPSEC, and the UN Liaison Office for IRLA and SDA. ISBN 978-1-945298-50-9 - Ed: Nelu Burcea, Ph.D., Liberato C. Bautista, Ph.D. https://religiousfreedom.education/book-of-abstracts/
      • Abstract titled “Impact of Social Media on Religious Tours” published in the Book of Abstracts of the online conference titled “Freedom of Expression, Hate Speech, and Religious Freedom: A Human Rights Perspective” held on December 8-9, 2022. The conference was organized by the UNEQUAL World Research Center, IPSEC, and the UN Liaison Office for IRLA and SDA. ISBN 978-1-945298-50-9 - Ed: Nelu Burcea, Ph.D., Liberato C. Bautista, Ph.D. https://religiousfreedom.education/book-of-abstracts/
      • Presented an article “A Study on Impact of Digital Marketing on the Consumer Decision Making for Interior Design Products”, at 6th International New York Academic Research Congress on 12th to 14th November 2022 and Published in the Conference Proceedings with ISBN: 978-605-7322-8-3.
      • Dr. Ganesha K S published an article titled “Impact of Covid-19 Scenarios on Tourism Industry and Social Media Usage: Strategies to Overcome” in Prestige International Journal of Management and IT Sanchayan” with ISSN No. 2277-1689 (print) 2278-8441 (online), indexed in Proxest, Volume 10, Issue 2 (2021), published on 18th July 2022.
      • Published article on “Creative Retention Strategies” at INDIANMBA.COM
      • Ganesha K S, “Study of Human Resource Accounting Practices,” IOSR Journal of Business Management, Volume 17, Issue 1.Ver. III (Jan. 2015), PP 22-24, e-ISSN: 2278-487X, p-ISSN: 23197668, Impact Factor: 3.52
      • Ganesha K S, Santhosh K V, “Trends in Wage Negotiations - A study with reference to manufacturing companies,” Sangrahana Refereed International Journal, DOMS –DSCE, Volume 5, Issue 1 (Dec 2015). PP 29-34, ISSN: 09757724
      • Ganesha KS, “Effectiveness of Advertisement on Purchasing Behaviour of Customers Towards Telecom Products and Services,” BIMS International Journal of Social Sciences and Research, Volume 3, Issue 2 (July/ August 2018). PP 73-81, ISSN: 24554839
      • Ganesha KS, Ganapati B Sinnoor “Involvement of Social Media Communities in Tourism Deliberation and Development: A study of selected Social Media Groups” as a Chapter in book Community Participation in Tourism Development in Emerging Countries, Excel Publications, Jan 2019. Editors: Dr. Ganapati B Sinnoor, Dr. Mohammed Zohair © Central University of Karnataka, Kalburgi. (ISBN No: 9789388237383)
      • Ganesha KS, Tyagaraj Sagar, “A Study on Customer Responsiveness towards Social Media Marketing with special reference to Online Purchase- A Demographic Analysis”, VICHAARA- An International Journal of Management, Volume 5, Issue 2 (April 2019). PP 10-17, ISSN online version (ISSN NO: 2347 4726) and ISSN print version (ISSN No: 2347 4076)
      • Ganesha KS, Ganapati B Sinnoor “Tourist and Followers Perception toward Karnataka Tourism: Content Analysis of Facebook and Twitter”, International Journal of Management and Economics, Volume 1, (May 2019). PP 69-83, ISSN 2231 – 4687, UGC Referred Journal No: -64206, Impact Factor-6.81 (SJIF)
      • Ganesha KS, Ganapati B Sinnoor “Significance of Social Media Marketing in Brand Awareness and Product Reach”, International Journal of Management and Economics, Volume 1, (May 2019). PP 201-205, ISSN 2231 – 4687, UGC Referred Journal No: -64206, Impact Factor-6.81 (SJIF)
      • Ganesha KS, Ganapati B Sinnoor “Tourist and Followers Emotions toward Karnataka Tourism: Sentimental Analysis of Twitter”, Studies in Indian Place Names, Volume 40, Issue 56 (March 2020). PP 659-670, ISSN 2394-3114, UGC Care Journal, Impact Factor-6.3 (RF)
      • Ganesha KS, Praveen SK, Santhosh KV “Wage Negotiations Trends in Manufacturing Companies”, Studies in Indian Place Names, Volume 40, Issue 56 (March 2020). PP 671-679, ISSN 2394-3114, UGC Care Journal, Impact Factor-6.3 (RF)
      • Ganesha KS, Ganapati B Sinnoor “Management of Tourism Experiences using Immersive Technology” as a Chapter in book Tourism and Hospitality: Theories and Practices, Bharti Publications, New Delhi, September 2020. Editors: Prof. Dipra Jha, Dr. Madhumita Mukherjee, Dr. Suvojit Ganguly, Sudipta Mukherjee, P. P. Khanna © Editors. ISBN: 978-93-89657-73-9
      • Ganesha KS, Ganapati B Sinnoor, “Effect of Covid-19 on Tourism Sector Information Technology as a Savior” as a Chapter in book, SKRGC Publications, September 2020. Editors: © Editors. ISBN:
      • Ganesha KS, Ganapati B Sinnoor, “Analysis of Factors Affecting Remembrance of Advertisements”, Sambodhi Journal, Volume 43, Issue 3, Version-15 (September 2020). PP 1128-1130, ISSN 2249-6661, UGC Care Journal.
      • Ganesha KS, Praveen SK, Ganapati B Sinnoor, “Patients Waiting Time Reduction Strategies for Treatment at Hospitals: A New Model”, Sambodhi Journal, Volume 43, Issue 3, Version-14 (September 2020). PP 1097-1101, ISSN 2249-6661, UGC Care Journal.
      • Ganesha KS, Ganapati B Sinnoor, “Conceptual Understanding of Social Media and Tourist Decision Making”, Shodh Sarita, Volume 7, Issue 28 (October to December 2020). ISSN 2348-2397, UGC Care Journal.
      • Ganesha. K. S., G. B. (2021, September). Sentimental Analysis of Space Tourism: Evidence from Twitter. New Space, 9(3), 148-150. doi:10.1089/space.2020.0052

      Papers Presented in Conferences:

      • Tejaswini M, Ganesha K S, “An Empirical Investigation on the Impact of Waiting Time on Patient Satisfaction” in the INTERNATIONAL CONFERENCE ON NEW AGE TECHNOLOGIES AND DIGITAL TRANSFORMATION FOR SUSTAINABLE MARKET DEVELOPMENT (NTSMD-2024) by School of Business and Management, CHRIST (Deemed to be University), Bangalore, India ( 26th – 27th July 2024).
      • Suchith B, Ganesha K S, “Adoption of Digital Platforms and AI Tools on Sustainable Procurement Using Extended technology acceptance model” in the First International Conference on the Innovations in Communications, Electrical and Computer Engineering (ICICEC 2024) co-sponsored by IEEE Bangalore Section and conducted by Bapuji Institute of Engineering and Technology (BIET), Davangere, Karnataka, India ( 24th – 25th October 2024).
      • Ganesha K S, Anuradha Yadav, Shivagoud Maruti Sutagatti, “Content Analysis of Customer Reviews using Machine Learning Models to Determine the Customer Satisfaction of Electronic Products” in the 5th Nordic International Business, Export Marketing and Tourism Conference 2023 by School of Economics and Business Administration University of Tartu, ESTONIA ( 2nd – 3rd December 2023). Won Best Paper Award for the paper. Published in the Conference Proceedings.
      • Ganesha K S, Radha Pavitra Yalamarti, Vijay G. Padaguri, Praveen S K “Effect of Social Media on the Feelings of Youth” in the International Conference on “Leveraging Contemporary Management Practices for Sustainable Development” (LCMSD 2023) organized by Department of Management Studies Dayananda Sagar College of Engineering, Bangalore India. (22nd December 2023). Published in the Conference Proceedings with ISBN: 978-81-19980-55-0
      • Ganesha KS, Sachin SB, “A Study on Impact of Digital Marketing on the Consumer Decision Making for Interior Design Products” in the 6th International New York Congress on Life and Applied Sciences At: New York, USA, (12th -14th November 2022). © 6th International New York Congress on Life and Applied Sciences -2022. Published in the Conference Proceedings with ISBN: 978-605-7322-8-3
      • Deepak R, Anusha T, Ganesha K S, “Effectiveness of Online Classes during Covid-19: Opinion Approach based on Polarity and Sentiment Analysis Using Twitter Student-Generated Content” in the International Conference on Transforming Business Practices Through Disruptive Technologies - Emerging Research in Management and Application (ERMA) - 2022 conducted by Department of Management Studies, Nitte Meenakshi Institute of Technology in association with Kettering University, USA held on 25th and 26th November 2022. Won Best Paper Award for the paper.
      • Radha Pavitra Y, Ganesha K S, “Counter Mute Witness to Hate Speech” in the International Conference on Hate Speech, Freedom of Expression, and Religious Freedom by UNEQUAL World Research Center, IPSEC, and UN Liaison Office for IRLA and SDA At: New York, USA, (8th -9th December 2022). © International Conference on Hate Speech, Freedom of Expression, and Religious Freedom -2022. Published in the Conference Proceedings with ISBN: 978-1-945298-50-9
      • Nithya S M, Ganesha K S, “Artificial Intelligence Model in Detecting Hate Speech in Social Media Platforms” in the International Conference on Hate Speech, Freedom of Expression, and Religious Freedom by UNEQUAL World Research Center, IPSEC, and UN Liaison Office for IRLA and SDA At: New York, USA, (8th -9th December 2022). © International Conference on Hate Speech, Freedom of Expression, and Religious Freedom -2022. Published in the Conference Proceedings with ISBN: 978-1-945298-50-9
      • Ganesha KS, Ganapati B Sinnoor, “Influence of Social Media on Religious Tours” in the International Conference on Hate Speech, Freedom of Expression, and Religious Freedom by UNEQUAL World Research Center, IPSEC, and UN Liaison Office for IRLA and SDA At: New York, USA, (8th -9th December 2022). © International Conference on Hate Speech, Freedom of Expression, and Religious Freedom -2022. Published in the Conference Proceedings with ISBN: 978-1-945298-50-9
      • Tejaswini M, Ganesha K S, “Tracking the Customer Journey through their Emotions/Sentiments with respect to Tourism and Hospitality Services” in CONNAISSANCE 2023: A National Level Research Paper Presentation Competition on Business Digitalization and Sustainability organized by School of Business and Management, CHRIST (Deemed to be University), (24th February 2023). Won Best Paper Award for the paper. Published in the Conference Proceedings with ISBN: 978-93-5895-852-2.
      • Tejaswini M, Ganesha K S, “Analyzing The Association Between Waiting Time And Patient Satisfaction In Hospitals: An Examination Using Analytical Tools” in the 4th International Antalya Scientific Research and Innovative Studies Congress by IKSAD Institute Antalya, Turkey (9th -10th May 2023). Published in the Conference Proceedings with ISBN: 978-625-367-097-9
      • Dr. Ganesha K S presented the article “A Study on Impact of Digital Marketing on the Consumer Decision Making for Interior Design Products” at the 6th International New York Academic Research Congress from 12th to 14th November 2022 and published it in the Conference Proceedings with ISBN: 978-605-7322-8-3.
      • Dr. Ganesha K S attended and presented a paper titled “Influence of Social Media on Religious Tours” at the Virtual International Conference on Hate Speech, Freedom of Expression, and Religious Freedom -organized by the UNEQUAL World Research Center, IPSEC, and UN Liaison Office for IRLA and SDA on 8th and 9th December 2022.
      • Ganesha KS, Brijesh Singh “Advertisement- A change of Buying Decision of Parents”, National Conference on Innovation for Growth, Sustainability, Inclusion and preservation, T John College, Bangalore, Nat. Conf. Karnataka, 2016 (Jun 2016). © T John College..
      • Ganesha KS, Brijesh Singh “A Research on Customer Responsiveness towards Social Media Marketing at Bangalore”, National Conference on Competency Building strategies in Business and Technology for Sustainable development, SEA College of Science, Commerce and Arts, Nat. Conf. Karnataka, 2017 (11th February 2017). © SEA College of Science, Commerce and Arts, Published in the conference Proceedings with ISBN: 819333166-4.
      • Ganesha KS, Brijesh Singh “Stress Management: Cause and Effect”, National Conference on A Paradigm Shift in Managing Enterprise – The Emerging Future, Indo Asian Academy Degree College. Nat. Conf. Karnataka, 2017 (17th March 2017). © Indo Asian Academy Degree College, Published in the conference Proceedings with ISBN: 938653715-X.
      • Ganesha KS, Brijesh Singh “Effectiveness of In-Store Communication on Purchasing Behaviour of Customers in Garment Retail Industry at Bangalore” in the National Conference on Neoteric Advances and Predicaments in Business environment, Global Academy of Technology. Nat. Conf. Karnataka, 2017 (23rd March 2017). © Global Academy of Technology, Published in the conference Proceedings with ISBN: 978-163535358-7.
      • Ganesha KS, Ganapati B Sinnoor “Involvement of Social Media Communities in Tourism Deliberation and Development: A study of selected Social Media Groups” in the International Conference on Community Involvement in Tourism Development in Emerging Countries, Sponsored by Incredible India - Ministry of Tourism, Government of India at Central University of Karnataka, Kalburgi. Int. Conf. Karnataka, 2019 (3rd to 5th January 2019). © Central University of Karnataka, Kalburgi, published as a Chapter in Edited Book.
      • Ganesha KS, Ganapati B Sinnoor “Promotion of Tourism Destination: Role of Social Media and Limits of Being a Smart Tourist” in the International Conference on Smart Tourism, Smart Destinations and Limits of Being Traveller, Indian Institute of Tourism and Travel Management, Gwalior. Int. Conf. Madhya Pradesh, 2019 (18th – 19th February, 2019).
      • Ganesha KS, Tyagaraj Sagar, “A Study on Customer Responsiveness towards Social Media Marketing with special reference to Online Purchase- A Demographic Analysis” in the National Conference on Techno – Management, Centre for Techno – Management, Vivekananda Institute of Management Studies, Coimbatore. Nat. Conf. Tamil Nadu, 2019 (22nd February 2019). © Vivekananda Institute of Management Studies, Coimbatore. Published in VICHAARA- An International Journal of Management, Volume 5, Issue 2 (April 2019). PP 10-17, ISSN online version (ISSN NO: 2347 4726) and ISSN print version (ISSN No: 2347 4076).
      • Belavadi Nikhil, Ved Prakash, Ganesha KS, “Internet Banking - Benefits and Challenges in A Developing Economy” in the National Conference on Techno – Management, Centre for Techno – Management, Vivekananda Institute of Management Studies, Coimbatore. Nat. Conf. Tamil Nadu, 2019 (22nd February 2019).
      • Ganesha KS, Ganapati B Sinnoor “Analysis of Tourist Images in Instagram towards Karnataka Tourism using Analytical Tools: Sentimental and Location Approach” in the 7th International Conference on Business Analytics and Intelligence, Indian Institute of Management, Bangalore. Int. Conf. Karnataka, 2019 (05th – 07th December, 2019). Published in the Conference Proceedings.
      • Ganesha KS, Praveen SK, Ganapati B Sinnoor “Impact of Education Stream on Digital Media Usage and Interaction” in the 7th Northern Regional Social Science Congress on “Social Sciences and Nation Building: Issues and Challenges”, ICSSR-NRC and Uttar Pradesh Rajarshi Tandon Open University, Prayagraj. Int. Conf. Uttar Pradesh, 2020 (02nd – 04th February, 2020).
      • Ganesha KS, Ganapati B Sinnoor “Effect of Covid-19 on Tourism Sector Information Technology as a Savior” in the International E-Conference on “The Challenges and Rehabilitation Avenues in the Context of Covid-19”, Madurai Kamaraj University, Madurai, Tamil Nadu, Int. Conf. Tamil Nadu, 2020 (12th - 14th August 2020). © Madurai Kamaraj University, Published in the conference Book of Abstracts with ISBN: 9788194484332.
      • Ganesha KS, Ganapati B Sinnoor “How Social Media Affect Tourist Behaviour” in the International Unequal World Conference , Unequal World, RAiS, ConSciens, IPSEC, 777, United Nations Plaza, New York, United States of America, Int. Conf. New York, United States of America, 2020 (28th - 29th September, 2020). © Unequal World, New York, United States of America, Published in the conference Book of Abstracts with ISBN: 978-1-945298-29-5.
      • Ganesha KS, Praveen SK, Ganapati B Sinnoor “Effect of Social Media on Youth’s Behaviour Development” in the International Unequal World Conference , Unequal World, RAiS, ConSciens, IPSEC, 777, United Nations Plaza, New York, United States of America, Int. Conf. New York, United States of America, 2020 (28th - 29th September, 2020). © Unequal World, New York, United States of America, Published in the conference Book of Abstracts with ISBN: 978-1-945298-29-5.
      • Santhosh KV, Ganesha KS “Analysis of Gender and Behavioral Development of Employees using Transactional Analysis” in the International Unequal World Conference, Unequal World, RAiS, ConSciens, IPSEC, 777, United Nations Plaza, New York, United States of America, Int. Conf. New York, United States of America, 2020 (28th - 29th September, 2020). © Unequal World, New York, United States of America, Published in the conference Book of Abstracts with ISBN: 978-1-945298-29-5.
      • Ganesha KS, Ganapati B Sinnoor “Challenges Faced in Learning and Acquiring Social Skills and Developmental Skills by College Students” in the Three-Day International Conference on Current Trends and Future Challenges in Education (ICTFCE 2020), Vellore Institute of Technology, Chennai, Tamil Nadu, Int. Conf. Tamil Nadu, 2020 (7th - 9th October ,2020). © Vellore Institute of Technology, Chennai.
      • Ganesha KS, Ganapati B Sinnoor “Tourist and Followers Perception toward Karnataka Tourism: Sentimental Analysis Using Social Media Analytics” in the 04th International Conference on Marketing, Technology and Society 2020, Indian Institute of Management- Kozhikode, Kerala, India (07th – 9th December, 2020). © IIMK, Kerala, India, Published in the Conference Proceedings with ISBN: 978-93-5419-748-2.
      • Praveen SK, Ganesha KS, Ganapati B Sinnoor “Social Media Addiction and Youths” in the 04th International Conference on Marketing, Technology and Society 2020, Indian Institute of Management- Kozhikode, Kerala, India (07th – 9th December, 2020). © IIMK, Kerala, India, Published in the Conference Proceedings with ISBN: 978-93-5419-748-2.
      • Ganesha KS, Ganapati B Sinnoor “Impact of Covid-19 Scenarios on Tourism Industry and Social Media Usage: Strategies to Overcome” in the 12th International e-Conference on “Digitalization as Vehicle for Innovation, Organizational Growth and Effectiveness", Prestige Institute of Management, Gwalior, (M.P), India, (19th – 20th December, 2020). © Prestige Institute of Management, Gwalior, (M.P), India.
      • Ganesha KS, Ganapati B Sinnoor “The Intersection of Advertising Ethics and Culture in the Context of Social Media” in the International e-Conference on “Recent Advancement in the Area of Management, Social Sciences, Information Technology and Travel & Tourism", Indirapuram Institute of Higher Studies, Ghaziabad, (U.P), India, (19th – 20th March, 2021). © Indirapuram Institute of Higher Studies, Ghaziabad, (U.P), India.
      • Ganesha KS, Ganapati B Sinnoor “Impact of Social Media and Immersive Technologies on Maritime Tourism” in the International Virtual Conference on “Impact of Industry 4.0 on Maritime Business Opportunities", AMET Business School, Academy of Maritime Education and Training (Deemed to be University) Chennai, (Tamilnadu), India, (22nd – 23rd June, 2021). © AMET Business School, Academy of Maritime Education and Training (Deemed to be University) Chennai, (Tamilnadu), India.

      Book Chapters Published:

      • Ganesha K S, K G Hemalatha, (2024) “Digital Transformation in Advertising After COVID-19: Routing the New Landscape” as a Chapter in Handbook of Digital Innovation, Transformation, and Sustainable Development in a Post-Pandemic Era’ (eds: Badar, Gupta, Srivastava, Ali, and Cudney)., CRC PRESS( A Taylor & Francis Company). https://www.taylorfrancis.com/chapters/edit/10.1201/9781003438748-22/digital-transformation-advertising-covid-19-ganesha-hemalatha, Scopus Indexed
      • Ganesha K S, Nikhil Das, C. R. (2024). Adoption Intentions Towards Smart Warehousing Using Industry 4.0 Technologies. In A. Ullah, J. Pandey, & R. Masengu (Eds.), Impacts of Technology on Operations Management: Adoption, Adaptation, and Optimization (pp. 29-62). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-6205-1.ch002, Scopus Indexed
      • Ganesha K S, Harshini Nagaraju. (2025). Market Analysis and Trends of Ready-to-Eat Foods Poised for Continued Growth. In Z. Hussain, A. Albattat, F. Fakir, & Z. Yi (Eds.), Innovative Trends Shaping Food Marketing and Consumption (pp. 189-214). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-8542-5.ch008. Scopus Indexed
      • Advithi M J, Ganesha K S, (2025). Measuring the Impact of Employee Well-Being on Employee Retention Using a Machine Learning Approach. In Ordóñez de Pablos, P., Lytras, M. D., Alkhaldi, A., & Malik, S. (Eds.). (2025). Insights into Digital Business, Human Resource Management, and Competitiveness. IGI Global. https://www.igi-global.com/book/insights-into-digital-business-human/356345 Scopus Indexed
      • Ganesha K S, Tejaswini M (2025). An Empirical Investigation on the Impact of Waiting Time on Patient Satisfaction. In Kamal Upreti, Nishant Kumar, Mohammad Shabbir Alam, Mohammad Shahnawaz Nasir, Debabrata Samanta (Eds.), Big Data Analytics and Intelligent Applications for Smart and Secure Healthcare Services (Computational and Intelligent Systems). CRC PRESS (A Taylor & Francis Company). https://www.taylorfrancis.com/chapters/edit/10.1201/9781003508618-12/empirical-investigation-impact-waiting-time-patient-satisfaction-ganesha-tejaswini?context=ubx&refId=f31f384d-aa37-40d9-92c2-3a1a826fa0eb Scopus Indexed

    • Dr. Anuradha Yadav

      Dr. Anuradha Yadav, Assistant Professor

      List of Research Publications:

      • Yadav, A., Manda, V. K., Sangwan, V., & Vambol, S. (2024). Sovereign green bonds as an unconventional tool to address climate change. Ecological Questions, 35(3), 1-26.
      • Anuradha Yadav, Vijaya Kittu Manda, & Fha Shibly. (2024). Decentralized Insurance in the Era of DeFi; A Review and Research Agenda. Empirical Economics Letters, 23(January Special Issue 1), 11–24. https://doi.org/10.5281/zenodo.10892037
      • Yadav, A., Kumar, P., Shishpal, and Akhtar, F. (2023). The linkage between Teaching Competency, Student-Teacher Relationships and Learning Satisfaction. Submitted for review in International Journal of Knowledge and Learning,, DOI: 10.1504/IJKL.2022.10053133
      • Dr. Anuradha Yadav and Mohammed Majeed (2023). A Historical Analysis of Social Media: McDonald and Starbucks Websites in 2015. International Journal of Research in Management Studies, 7(1), 52-61, ISSN NO. 2455 – 7595 (https://www.ijrms.com/issues/previous-issues/2023-2/january/).
      • Manda, Vijaya Kittu and Yadav, Anuradha, Lessons from the 2021 Indian Coal Shortage & Power Crisis (October 28, 2022). http://dx.doi.org/10.2139/ssrn.4261004 (Pre-print)
      • Anuradha Yadav and Mohammed Majeed (2023). A Historical Analysis Of Social Media: McDonald And Starbucks Websites In 2015. International Journal of Research in Management Studies, 7(1), 52-61, ISSN NO. 2455 - 7595.
      • Anuradha Yadav & V. K. Manda (2023). Investigating the Persistence of Online Shopping among Indian Consumers. In Dutta, A., Monga, C., & Bahl, S. K., Emerging Trends in E-commerce., 172-182. Notion Press (ISBN: 979-8890260871).
      • Dr. Anuradha Yadav published an article on “New-Age Asset Management Companies in Post-Pandemic India” (2022). In S. R. Das, S. Kumar, N. Agarwal, & S. K. Anand, System Reboot: The Life after COVID, 139-147. Greater Noida, UP, India: S Sharda Global Research Publications.
      • Dr. Anuradha Yadav published an article on “Disruptive Turnaround Strategies towards Niche Markets & Clean Energy Sustainability: Entrepreneurial Grit & Business Model Innovation by Dee-Piping Systems” (2022), Real Life Management Case Studies (pp. 121-136). Namya Press.
      • Dr. Anuradha Yadav published an article on “Arbitrage Pricing Theory and its relevance in the Modeling Market” (2021). Management Dynamics, 21(2), 18–28.
      • Shishpal, Yadav, A., Kumar, P. & Parmod (2021). Impact of Covid-19 on Consumers’ Essential Buying Behavior – An Indian Perspective. International Journal of Management (IJM), 12(1), 303–314.
      • Saini, V. P. & Yadav, A. (2020). Effects of confirmation, perceived usefulness, and satisfaction on consumers' continuance intention: A study of Indian online shoppers. Proceedings of "12th Annual National Conference”, held at ‘Haryana School of Management, Guru Jambheshwar University of Science & Technology, Hisar’, February 06-07, 414–426.
      • Saini, V. P. & Yadav, A. (2019). Effect of Gender, Status of Living, and Occupation on Website Quality: An Indian Online Shoppers Perspective. Humanities and Social Science Studies, 8(1), 12–23.
      • Saini, V. P. & Yadav, A. (2019). Online Shopping: Why or Why not? Remarking: An Analisation, 4(2), 102–111.

      Papers Presented in Conferences:

      • Participated and presented a research paper, titled “Integrating Marketing and HR Practices to Build Strong Employer Brands in Management Education” (Co-authored with Ms. Radha Pavitra Yalamarti) in an Two Day International Conference on Repositioning of Management Education in the Contemporary World organized by ICBM School of Business Excellence, California School of Management & Leadership (CSML), USA, and Association of Indians Management Schools (AIMS), India on 3rd March 2024 – 4th March 2024
      • Participated and presented a research paper, titled “Decentralized Insurance in the Era of DeFi - A Review and Research Agenda” (Co-authored with Dr. Vijaya Kittu Manda and Dr. FHA. Shibly) in an 1st International Conference on “Leveraging Contemporary Management Practices for Sustainable Development” (LCMSD 2023) organized by Department of Management Studies Dayananda Sagar College of Engineering on 22nd December 2023.
      • Participated and presented a research paper, titled “Content Analysis of Customer Reviews using Machine Learning Models to determine the Customer Satisfaction of Electronic Products” (Co-authored with Dr. Ganesha KS and Mr. Shivgoud MS) in an 5th Nordic International Business, Export Marketing, International Entrepreneurship, Entrepreneurship, Brand Management, Consumer Behaviour & Tourism Conference 2023 (NIB-EM, IE&T Conference 2023) on 2nd to 3rd December 2023.
      • Participated and presented a research paper, titled “The aftermath of the FTX Cryptocurrency Exchange Collapse” in an international conference organized by ATLAS Skilltech University on 23rd March 2023 to 29th March 2023.
      • Participated and presented a research paper titled “Lessons from 2021 Indian Coal Shortage & Power Crisis” in an ‘International Conference on Global Business and Societal Reset 2022’ held at CHRIST (deemed to be university), Delhi-NCR on February 5, 2022.
      • Dr. Anuradha Yadav presented a research paper titled “The Aftermath of the FTX Cryptocurrency Exchange Collapse” and secured “3rd Prize in Finance Track” in the International Conference organized by ATLAS Skilltech University from 23rd March 2023 to 29th March 2023.
      • Participated and Presented a research paper titled “Effects of confirmation, perceived usefulness, and satisfaction on consumers’ continuance intention: A study of Indian online shoppers” in the ‘12th Annual National Conference on Business and Management’ held at Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar on Feb 6-7, 2020.
      • Participated and Presented a research paper titled “Online Shopping: Why or Why not?” in the “11th Annual National Conference on Business and Management” in the ‘11th Annual National Conference on Business and Management’ held at Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar on Feb 7-8, 2019.
      • Participated and Presented a research paper titled “Consumer Behavior regarding Online Shopping: A Survey of University Post-graduation Students” in the ‘10th Annual National Conference on Business and Management’ held at Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar on Feb 8-9, 2018.
      • Participated and Presented a research paper titled “Role of Electronic Word of Mouth (e-wom) in Mobile Shopping” in a ‘National Seminar on Governance in E-Commerce: Contemporary Issues & Challenges’ held at Maharshi Dayanand University, Rohtak (Haryana) on March 27-29, 2018.
      • Participated and Presented a research paper titled “Consumer Behavior regarding Shopping via Smartphones: A survey of University Post-Graduation Students” in an ‘International Conference on Sustainable Development through Cooperatives’ held at Central University of Haryana on March 26-27, 2018.
      • Participated and Presented a research paper titled “Impact of Social Networking Sites (SNSs) on Academics: A survey of University Post-Graduation Students” in ‘10th International Conference on Strategies for Promoting Inclusive Development (IC-SPID2018)’ organized by Dr. Bhim Rao Ambedkar College, University of Delhi, India in Association with South Asia Management Association, on March 17-18, 2018.
      • Participated and Presented a review paper titled “Antecedents of Consumers’ Mshopping Continuance Intentions: A Review of Literature" in the 'National Seminar on Managing Business in the Era of Transformation’ held at Kurukshetra University, Kurukshetra, Haryana on March 08, 2018.
      • Participated and Presented a research paper titled “Impact of Higher Education on Online Shopping Behavior: A Survey of University Students” in a ‘Multi-Disciplinary National Seminar on Paradigm Shift in Indian Higher Education System’ held at Government P.G. College, Narnaul, (Haryana) on Feb 16-17, 2018.

      Book Chapters Published:

      • Vijaya Kittu Manda, Anuradha Yadav, and Radha Pavitra Yalamarti (2024). Tata Motors: Driving into the future with sustainability and innovation. as a Chapter in Handbook of Digital Innovation, Transformation, and Sustainable Development in a Post-Pandemic Era’ (eds: Badar, Gupta, Srivastava, Ali, and Cudney)., CRC PRESS( A Taylor & Francis Company). https://www.taylorfrancis.com/chapters/edit/10.1201/9781003438748-20/tata-motors-vijaya-kittu-manda-anuradha-yadav-radha-pavitra-yalamarti?context=ubx&refId=1007c142-e54f-4272-adc0-c9a9f0fadc0f
      • Yadav, A. & Sagi, S. (2024). Management Cases Studies and Technical Use Cases on Web 3. In D. Darwish (Ed.), Decentralizing the Online Experience With Web3 Technologies (pp. 267-287). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-1532-3.ch013
      • Manda, V. K., Sagi, S., & Yadav, A. (2024). Blockchain in Advertising and Marketing: Revolutionizing the Industry Through Transparency and Trust. In T. Tarnanidis & N. Sklavounos (Eds.), New Trends in Marketing and Consumer Science (pp. 89-112). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-2754-8.ch005
      • Yadav, A., Manda, V. K., & Jitta, M. R. (2024). Influencer Marketing in the Age of Metaverse. In T. Tarnanidis (Ed.), Consumer Experience and Decision-Making in the Metaverse (pp. 130-157). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-4167-4.ch008
      • Manda, V. K., Yadav, A., & Khaliq, L. N. (2024). Role of Payment Systems in Financial Well-Being: An Examination from India. In D. Singh, R. Bansal, S. Gupta, & Y. Ansari (Eds.), Emerging Perspectives on Financial Well-Being (pp. 228-251). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-1750-1.ch012
      • Vijaya Kittu Manda, and Anuradha Yadav (2023). The aftermath of the FTX Cryptocurrency Exchange Collapse. In Agarwal, V., Asbe, C., & Kumari, S., Financial Dynamics: Emerging Trends and Strategies (Proceedings of Global Entrepreneurship and Management Summit on Sustainable Ideas for Business in New Normal), 104-110. Eureka Publications (ISBN: 978-81-19567-82-9). (Link: https://zenodo.org/records/10207831 ; https://explore.openaire.eu/search/publication?pid=10.5281%2Fzenodo.10207831 )
      • Yadav, A. & Manda, V. K., (2023). Investigating the Persistence of Online Shopping among Indian Consumers. In Dutta, A., Monga, C., & Bahl, S. K., Emerging Trends in E-commerce., 172-182. Notion Press (ISBN: 979-8890260871).
      • Manda, V. K., & Yadav, A. (2022). New-Age Asset Management Companies in Post-Pandemic India. In S. R. Das, S. Kumar, N. Agarwal, & S. K. Anand, System Reboot: The Life after COVID, 139-147. Greater Noida, UP, India: S Sharda Global Research Publications (ISBN: 978-81-954790-5-4).
      • Nag, M. B., Yadav, A., Doshi, P., & Mangar, G. K. (2022). Disruptive Turnaround Strategies towards Niche Markets & Clean Energy Sustainability: Entrepreneurial Grit & Business Model Innovation by Dee-Piping Systems, Real Life Management Case Studies (pp. 121-136). Namya Press (ISBN: 978-9355450371).

    • Dr. Nithya S M

      Dr. Nithya S M

      List of Research Publications:

      • Abstract titled “Artificial Intelligence Model in Detecting Hate Speech in Social Media Platforms” published in the Book of Abstracts of the online conference titled “Freedom of Expression, Hate Speech, and Religious Freedom: A Human Rights Perspective” held on December 8-9, 2022. The conference was organized by the UNEQUAL World Research Center, IPSEC, and the UN Liaison Office for IRLA and SDA. ISBN 978-1-945298-50-9 - Ed: Nelu Burcea, Ph.D., Liberato C. Bautista, Ph.D. https://religiousfreedom.education/book-of-abstracts/
      • Dr. Nithya S M and Dr. Ganesha K S attended and presented a paper titled “Artificial Intelligence Model in Detecting Hate Speech in Social Media Platforms” at the Virtual International Conference on Hate Speech, Freedom of Expression, and Religious Freedom -organized by the UNEQUAL World Research Center, IPSEC, and UN Liaison Office for IRLA and SDA on 8th and 9th December 2022.

      Papers Presented in Conferences:

      • Nithya S M and Surya N “An Analytical Study of Volatile Gold Prices: With effect of GST” in the International Conference on “Leveraging Contemporary Management Practices for Sustainable Development” (LCMSD 2023) organized by Department of Management Studies Dayananda Sagar College of Engineering, Bangalore India. (22nd December 2023). Published in the Conference Proceedings with ISBN: 978-81-19980-55-0
      • Nithya S M, Ganesha K S, “Artificial Intelligence Model in Detecting Hate Speech in Social Media Platforms” in the International Conference on Hate Speech, Freedom of Expression, and Religious Freedom by UNEQUAL World Research Center, IPSEC, and UN Liaison Office for IRLA and SDA At: New York, USA, (8th -9th December 2022). © International Conference on Hate Speech, Freedom of Expression, and Religious Freedom -2022. Published in the Conference Proceedings with ISBN: 978-1-945298-50-9

    • Prof. Roopa U

      Prof. Roopa U, Assistant Professor

      List of Research Publications:

      • Hegde, Bhumika Prakash, and U. Roopa,(2024) "A comprehensive study on comparison of Long short-term memory, Support Vector Machine, and their hybrid model performance using erratic cryptocurrency data." ITM Web of Conferences. Vol. 68. EDP Sciences, 2024.
      • Narendra Ajay Raju M R, Roopa U(2024), The Impact Of Behavioural Bias On Investment Decision, Tijer - International Research Journal, In Vol 11 Issue 9, September-2024
      • Sathvik. G, Roopa. U(2024), Risk Management Practices in Urban Co-Operative Bank and Its Strategies to Mitigate the Risk, International Journal of All Research Education and Scientific Methods (IJARESM), ISSN: 2455-6211, Volume 12, Issue 9, September-2024,
      • Satish Pawar, Prof. Roopa U,(2024) A Study on Financial Distress of Marketing Branding Agency: an Analysis of Altman Z-Score, International Journal of All Research Education and Scientific Methods (IJARESM), ISSN: 2455-6211, Volume 12, Issue 9, September-2024,
      • Dr. Shankar Swarup Das, Dr. Kirti Sanjay Dorshetwar, Roopa, U. (2024). A Study on ICT and Application of Computing Technology for Assessment of Educational Quality and Policies in Global Universities. J. Electrical Systems, 20(10s), 1508-1518.
      • R Sethumadhavan, Karpagavalli G, Roopa U and Arpitha B S. (2024, January), perception towards retention strategies: A case study , Empirical Economical Letters , Volume 23,(ABDC-C Journal quality list)
      • Abstract titled “A Study on Usage of Social Media Applications in the Teaching-Learning Process” published in the Book of Abstracts of the online conference titled “Freedom of Expression, Hate Speech, and Religious Freedom: A Human Rights Perspective” held on December 8-9, 2022. The conference was organized by the UNEQUAL World Research Center, IPSEC, and the UN Liaison Office for IRLA and SDA. ISBN 978-1-945298-50-9 - Ed: Nelu Burcea, Ph.D., Liberato C. Bautista, Ph.D. https://religiousfreedom.education/book-of-abstracts/
      • Roopa U,“A Study on employee Motivation and factors affecting Motivation” PrathiBodh, April 2017,ISBN:978-93-80506-20-3.
      • Roopa U, Sandesh Jain, “A study on use of social media and promotion through it: a Customer perspective”, International journal of Management And Social Science Research Review, Vol 1, Iss 17, 2015 Nov, ISSN: 2349-6746.
      • Roopa.U, “A study on perception of Bangalore public on Stock Market”, Proceedings, May 2015, ISBN: 978-93-83241-99-6.

      Papers Presented in Conferences:

      • Koushik & Roopa U , Assistant Professor , Department of Management Studies , DSCE, participated at the “2nd International Conference on Intelligent and Sustainable Power and Energy Systems (ICISPES-2024, organized by the Department of Electrical and Electronics Engineering, Dayananda Sagar College of Engineering, Bengaluru, India, )" held on 13th and 14th December 2024
      • Mr Vivek hegde , & Prof Roopa U, Assistant Professor , Department of Management Studies , DSCE presented in the 3rd International Conference on Innovative Research and Development (ICIRD-2024) , Shinawantra University, Thailand, held between 8 th-11th November 2024.
      • Ms Bhumika Hegde & Prof.Roopa U , Assistant Professor, Department of Management Studies, DSCE presented in the International Conference on Artificial Intelligence: An Emerging Technology in Management, held at Karnataka Law Society’s Institute of Management Education & Research (KLS-IMER), Belagavi, Karnataka, India, on the 24th and 25th of October, 2024.
      • Roopa U, A Study on Sales Prediction Using the ARIMA Model” in a National Conference on Computational Methods in Applied Science and Engineering organised by the Department of Mathematics, Dayananda Sagar College of Engineering on 11th and 12th December 2023
      • A Comprehensive Analysis Of Investor Perspectives And Company Listing Procedures In Ipos"” in a 1st International Conference on “Leveraging Contemporary Management Practices for Sustainable Development” (LCMSD 2023) organized by Department of Management Studies Dayananda Sagar College of Engineering on 22nd December 2023.
      • A Novel Hybrid Model on The Prediction of Time Series and Its Application for The Gold Price Analysis and Forecasting” in the CONNAISSANCE - A National Level Student Research Paper Presentation Competition on Business Digitalization and Sustainability organized by School of Business and Management, CHRIST (Deemed to be University) on 24th February 2023
      • A Study on Usage of Social Media Applications in the Teaching-Learning Process ” at the Virtual International Conference on Hate Speech, Freedom of Expression, and Religious Freedom -organized by the UNEQUAL World Research Center, IPSEC, and UN Liaison Office for IRLA and SDA on 8th and 9th December 2022.
      • Prof. Roopa U attended and presented a paper titled “A Study on Usage of Social Media Applications in the Teaching-Learning Process” at the Virtual International Conference on Hate Speech, Freedom of Expression, and Religious Freedom -organized by the UNEQUAL World Research Center, IPSEC, and UN Liaison Office for IRLA and SDA on 8th and 9th December 2022.
      • “Influence of Social Media Applications on Education” Virtual International Conference on Advances in Mechanical Engineering Sciences & Management (ICAMESM-2020) at Dayananda Sagar College of Engineering, 7th to 9th of December.
      • “A Study on employee Motivation and factors affecting Motivation” National Conference on“Shapping the Future :Digitize India !Startup India” at SaiVidya Institute of Technology, Bangalore ,20th& 21 st April 2017.
      • “A study on the use of social media and promotion through it: a Customer perspective”, National Conference on Green computing Technologies, Dayananda Sagar Academy of Technology & Management, Bangalore, 7th May 2015.
      • “A study on Perception of Bangalore public on Stock Market”, National conference on Recent trends in Management, KSSEM, Bangalore, 28th May 2015.

    • Prof. Ramya H P

      Prof. Ramya H P, Assistant Professor

      List of Research Publications:

      • Sanketh, S. & Ramya, H. P. (2024). Analysis of financial planning and tax-saving strategies opted by Bangalore's workforce. International Journal of All Research Education and Scientific Methods. https://doi.org/10.56025/IJARESM.2024.1209240519
      • Jagan & Ramya, H. P. (2024). A study on assessing the impact of vendor management practices on costs and financial performance in selected educational institutions. Journal of Novel Research and Innovative Development.
      • Likhitha U & Ramya, H. P. (2024). A study of technical and fundamental analysis of selected automobile companies listed on the Bombay Stock Exchange (BSE). Journal of Novel Research and Innovative Development.
      • Madhvi & Ramya, H. P. (2024). Examining the role of IPOs in corporate financing and growth strategies. International Journal of Creative Research Thoughts, 12(9).
      • Sanketh & Ramya, H. P. (2024). A study on portfolio optimization using financial tools. International Journal of All Research Education and Scientific Methods.
      • Ramya, H. P. (2024). Analysis of financial planning and tax-saving strategies opted by Bangalore's workforce. International Journal of All Research Education and Scientific Methods. https://doi.org/10.56025/IJARESM.2024.1209240519
      • Painoli, G. K., Sharma, R., Ramya, H. P., R , K., Purohit, N. K., & Bhattacharya , R. (2023). Examining the Impact of Mental Accounting on Student’s Investment and Financial Decision. Asian and Pacific Economic Review, 16(1), 1402–1411. ABDC – ‘C’ category.
      • H P, Ramya, & Deepak. (2022, March). A Study on Sentiment Analysis of Automobile Company Twitter data. IJARESM, Volume 10(3).
      • Abstract titled “A Conceptual Review of Religious Freedom for Employed Women’s Contributions to Family Investment Decision-Making in India” published in the Book of Abstracts of the online conference titled “Freedom of Expression, Hate Speech, and Religious Freedom: A Human Rights Perspective” held on December 8-9, 2022. The conference was organized by the UNEQUAL World Research Center, IPSEC, and the UN Liaison Office for IRLA and SDA. ISBN 978-1-945298-50-9 - Ed: Nelu Burcea, Ph.D., Liberato C. Bautista, Ph.D. https://religiousfreedom.education/book-of-abstracts/
      • Prof. Ramya H P attended and presented a paper titled “A Conceptual Review of Religious freedom for Employed Women Contributions to Family Investment Decision-Making in India” at the Virtual International Conference on Hate Speech, Freedom of Expression, and Religious Freedom -organized by the UNEQUAL World Research Center, IPSEC, and UN Liaison Office for IRLA and SDA on 8th and 9th December 2022.
      • Ramya H P, Dr. Deepak. R (2020), “A Study on Factors Influencing Investment Habits of Women Investors in India” presented paper at the three day Virtual International Conference on Advances in Mechanical Engineering Sciences & Management (ICAMESM-2020), organized by Dayananda Sagar College of Engineering held from 7th to 9th of December 2020.
      • Ramya H P, Dr. Deepak. R (2020), “A Study on Constructs Influencing Women Investor Behaviour in Stock Market: A Cross Country Research Survey” presented paper at the Two Day International Conference on “Innovative Management Practices: Growth to Survival Tactics- Impact of Covid-19.”, organized by Nitte Meenakshi Institute of Technology, Bengaluru held from 9th to 10th of December 2020.
      • Ramya.H.P, Published a research paper in the UGC approved International Journal of Advance and Innovative Research, titled “VIRTUAL CURRENCY & ITS CHALLENGES”, Volume 5, Issue 4 ( XV ): October – December 2018. ISSN 2394 – 7780.
      • Published Research paper on “Demonetization of Indian Currency & Its Impact on Real Estate.” Published at NOVITAT 2016 - International Conference on 29th and 30th November 2016 with ISBN -978-93-85640-83-4.
      • National Conference On “Shaping the Future: Digitized India! Startup India!” Presented And Published Paper Titled “ GST- Business Impact Analysis On Manufacturing Sector” On 20th & 21st April 2017, Isbn:978-93-80506-20-3.
      • Research paper on “Technical Analysis with the Help of Technical Indicators with Special Reference to Tata Motors Ltd.” Published in international journal Sangrahana.
      • Presented a paper in National Conference on “ Emerging Indian Scenario – Harnessing the Opportunities” titled “A Study on Venture Capital Financing in India” on February 6th, 2015, at Sai Vidya Institute of Technology, Bangalore, and published in conference proceedings with ISBN no. 978-93-83241-82-8.

      Papers Presented in Conferences:

      • Ramya, H. P. (2024). Enhancing quantum machine learning algorithms for optimized financial portfolio management. In IEEE Conference Proceedings. https://doi.org/10.1109/INCOS59338.2024.10527612. (Scopus Index).
      • Hegde, R. S., & Ramya, H. P. (2024). An analysis of the determinants of profitability and financial sustainability in a regional cooperative society. In Proceedings of the 2nd International Conference on Management 5.0 - Technology, Sustainability, and DEI (Diversity, Equity, and Inclusion) (ISBN: 978-81-19980-55-01). Organized by Department of Management Studies, Dayananda Sagar College of Engineering on 20th, December 2024.
      • Rachana, B., & Ramya, H. P. (2024). A study on the impact of the new tax regime on savings and investment patterns of salaried individuals in Bangalore. In Proceedings of the 2nd International Conference on Management 5.0 - Technology, Sustainability, and DEI (Diversity, Equity, and Inclusion) (ISBN: 978-81-19980-55-01). Organized by Department of Management Studies, Dayananda Sagar College of Engineering on 20th, December 2024.
      • Partha, D., & Ramya, H. P. (2024). A study on impact assessment of GST on indirect tax revenue in India. In Proceedings of the 2nd International Conference on Management 5.0 - Technology, Sustainability, and DEI (Diversity, Equity, and Inclusion) (ISBN: 978-81-19980-55-01). Organized by Department of Management Studies, Dayananda Sagar College of Engineering on 20th, December 2024.
      • Prof. Ramya H P, published a research paper abstract titled “A Comparative Study on the Performance of Selected Public and Private Sector Banks Post Demonetization in India” (Co-authored with Arjun) in a 1st International Conference on “Leveraging Contemporary Management Practices for Sustainable Development” (LCMSD 2023) organized by Department of Management Studies Dayananda Sagar College of Engineering on 22nd December 2023.
      • Prof. Ramya H P., Assistant Professor, Department of Management Studies, DSCE attended and presented a paper titled “Human Rights and Empowering Indian Women: Investigating the Significance of Financial Education in Attaining Financial Freedom and Socioeconomic Empowerment” at the Virtual International Conference, organized by the UNEQUAL World Research Center, United Nations Plaza, New York, NY on 11th and 12th December 2023.
      • H P, Ramya., Prof., & Deepak, D. G. (2023). An Empirical Analysis of Impact of an Event on Performance of Selected MCAP Stock Returns: Evidence from the Indian Stock Market [ISBN:978-93-5895-852-2]. In Business Digitalization and Sustainability-2023: Vol. volume 1 (Issue 1). School of Business and Management, Christ (Deemed to be University), Bangalore.
      • Prof. Ramya H P, Assistant Professor, Department of Management Studies, DSCE attended and presented a paper titled “A Conceptual Review of Religious freedom for Employed Women Contributions to Family Investment Decision-Making in India” at the Virtual International Conference on Hate Speech, Freedom of Expression, and Religious Freedom -organized by the UNEQUAL World Research Center, IPSEC, and UN Liaison Office for IRLA and SDA on 8th and 9th December 2022.

      Book Chapters Published:

      • Ramya, H. P., & Hemalatha, K. G. (2025). Synergizing employee share ownership with corporate governance and CSR: Pathways to enhanced organizational performance and sustainable value creation. In Integrating Governance and Corporate Social Responsibility in Employee Share Ownership, edited by Zyed Achour, 97-128. IGI Global, Hershey, PA. https://doi.org/10.4018/979-8-3693-7031-5.ch004. (Scopus Index).
      • Ramya, H. P., & Giridhar, R. (2025). A study on understanding the transformative role of artificial intelligence in fostering financial literacy in the manufacturing sector. In F. Daidai, M. Benali, & L. Tamnine (Eds.), Behavioral finance and AI tools for sustainability (EISBN-13: 9798369396865). IGI Global, Hershey, PA. (Approved & in the publication process).
      • Ramya, H. P., & Purushoth, M. (2025). Impact of currency exchange rate fluctuations on financial performance and export strategies: Pharmaceutical firms in the context of Industry 5.0. In K. Jermsittiparsert, F. Karim, & N. Wongchestha (Eds.), Sustainable futures with life cycle assessment in Industry 5.0 (Ch. 12). IGI Global, Hershey, PA. EISBN-13: 9798369393482. (Approved & in the publication process).
      • Ramya, H. P., & Radderatti, O. M. (2025). The sustainable consumption footprint of e-commerce payment methods: A life cycle assessment perspective in Industry 5.0. In K. Jermsittiparsert, F. Karim, & N. Wongchestha (Eds.), Sustainable futures with life cycle assessment in Industry 5.0 (Ch. 10). IGI Global, Hershey, PA. EISBN-13: 9798369393482. (Approved & in the publication process).
      • Ramya, H. P., & Hemalatha, K. G. (2024). Blockchain revolution—transforming business sustainability in the era of Industry 4.0 and financial innovation. CRC Press (Taylor & Francis Group). https://doi.org/10.1201/9781003438748. (Scopus Index)
      • Ramya, H. P. & Deepak, R. (2024). Empowering Women: Strategies and Initiatives for Enhancing Financial Well-Being and Economic Independence. In D. Singh, R. Bansal, S. Gupta, & Y. Ansari (Eds.), Emerging Perspectives on Financial Well-Being (pp. 95-110). IGI Global. https://doi.org/10.4018/979-8-3693-1750-1.ch005. (Scopus Index)
      • Gender Disparities in Access to Funding for Women Entrepreneurs in the Book titled - Transdisciplinary Threads - Crafting the Future through Multidisciplinary Research, Volume 1, December 2023, ISBN: 978-93-92917-84-4.
      • Impact Of GST on Changes In Indian Business Environment With Special Reference To Real Estate Sector In Bangalore in the Book titled - Transition from Industry 4.0 to Industry 5.0: Radical Changes in Indian Business Environment, First Edition 2023, ISBN: 978-81-942198-6-6.

    • Prof. Muzammil Ahmed

      Prof. Muzammil Ahmed, Assistant Professor

      Papers Presented in Conferences:

      • One Day National Seminar on Role and Status of Women in India Organized by DSHRA Bijapur, Presented a Paper Titled “Opportunities and Challenges of Women Entrepreneurship in Hyderabad Karnataka Region in Karnataka State” on 19th January 2020.
      • Multidisciplinary International conference “Avant-Grade 2019 organized by Sheshadripuram first Grade College, Bangalore, Presented a Paper Titled “Customer Perception towards Brand Marketing” on May 18, 2019.
      • One Day National Seminar on Impact of Technology on Commerce management & science Organized by Jindal First Grade College for Women, Bangalore,, Presented a Paper Titled “720 degree performance Appraisal on Feb 15, 2019.
      • National Conference on Innovative Practices in Business Management Productivity and Environment Organized by SSMRV College, Bangalore, Presented a Paper Titled “Role of Government in developing Entrepreneurship” on 24th and 25th January 2019.
      • One Day National Seminar“Women Entrepreneurship” – National Conference, St. Francis De Sales College on 17th March, 2018.

    • Prof. Rahul G. Kargal

      Prof. Rahul G. Kargal, Assistant Professor

      Papers Presented in Conferences:

      • Presented the findings from a study titled,“Remote working – An opportunity for working professionals” at theNational Seminar on Business Dimensions in Digital Era – Challenges & Opportunities, Dayananda Sagar Business School (DSBS), Dec 19, 2019.

    • Prof. Yuvaraj Halage

      Prof. Yuvaraj Halage

      List of Research Publications:

      • Yuvaraj Halage, Dr. Bharathkumar K K. (2023). Exploring New Directions in Analytics with reference to Banks, International Journal of Management Research and Social Science Research Review, 10(1), 106-110, E-ISSN-2349-6746
      • Abstract titled “Freedom of Expression in the Age of Artificial Intelligence” published in the Book of Abstracts of the online conference titled “Freedom of Expression, Hate Speech, and Religious Freedom: A Human Rights Perspective” held on December 8-9, 2022. The conference was organized by the UNEQUAL World Research Center, IPSEC, and the UN Liaison Office for IRLA and SDA. ISBN 978-1-945298-50-9 - Ed: Nelu Burcea, Ph.D., Liberato C. Bautista, Ph.D. https://religiousfreedom.education/book-of-abstracts/
      • Prof. Yuvaraj Halage attended and presented a paper titled “Fraud Analytics in Banks” at the Virtual International Conference on Hate Speech, Freedom of Expression, and Religious Freedom -organized by the UNEQUAL World Research Center, IPSEC, and UN Liaison Office for IRLA and SDA on 8th and 9th December 2022.
      • Prof. Yuvaraj Halage presented a paper titled 'Perception of Banks on Usage of Analytics in Banks' at the 1st International Conference on Scientific and Academic Research on 10th-13th December
      • Presented an article on ‘Fraud Analytics in Bank’, at the 6th International New York Academic Research Congress on 12th to 14th November 2022 and Published in the Conference Proceedings with ISBN: 978-605-7322-8-3.

      Papers Presented in Conferences:

      • Prof. Yuvaraj Halage presented the article "Fraud Analytics in Bank", at the 6th International New York Academic Research Congress from 12th to 14th November 2022 and published it in the Conference Proceedings with ISBN: 978-605-7322-8-3.

    • Prof. Radha Pavitra Y

      Prof. Radha Pavitra Y

      List of Research Publications:

      • Radha Pavitra Yalamarti. (2023). Advocacy and Management of Diversity and Inclusivity in Organizations, Journal of Micro & Small Business Management, 4(1), 22-28, https://doi.org/10.46610/JMSBM.2023.v04i01.004
      • Prerana Bharadwaj BP, Radha Pavitra Yalamarti. (2023). A Comparative Study on Financial Performance between Equity and Debt Schemes of HDFC Mutual Funds and SBI Mutual Funds, Journal of Accounting Research, Business and Finance Management, 4(1), 41-65, https://doi.org/10.46610/JARBFM.2023.v04i01.005
      • Susmita Paul, Radha Pavitra Yalamarti. (2023). Challenges Faced in Employee Retention during the Pandemic, Research and Review: Human Resource and Labour Management, 4(1), 52-61, https://doi.org/10.46610/RRHRLM.2023.v04i01.005
      • Abstract titled “Counter Mute Witness to Hate Speech” published in the Book of Abstracts of the online conference titled “Freedom of Expression, Hate Speech, and Religious Freedom: A Human Rights Perspective” held on December 8-9, 2022. The conference was organized by the UNEQUAL World Research Center, IPSEC, and the UN Liaison Office for IRLA and SDA. ISBN 978-1-945298-50-9 - Ed: Nelu Burcea, Ph.D., Liberato C. Bautista, Ph.D. https://religiousfreedom.education/book-of-abstracts/
      • Rutuja Vinay Dhanale, Radha Pavitra Yalamarti, Dr. R. Sethumadhavan. (2022). Impact of Internal Marketing on Employee Job Satisfaction, International Journal of Innovative Research in Science, Engineering and Technology, 11(11), 13972-13976, e-ISSN: 2319-8753
      • Prof. Radha Pavitra Y and Dr. Ganesha K S attended and presented a paper titled “Counter Mute Witness to Hate Speech” at the Virtual International Conference on Hate Speech, Freedom of Expression, and Religious Freedom -organized by the UNEQUAL World Research Center, IPSEC, and UN Liaison Office for IRLA and SDA on 8th and 9th December 2022.
      • Shreya Kulkarni, Radha Pavitra Yalamarti, Dr. R. Sethumadhavan. (2022). Impact of Recruitment Marketing on Employment Generation, International Research Journal of Modernization in Engineering Technology and Science, 4(12), 739-743, e-ISSN: 2582-5208, DOI: https://www.doi.org/10.56726/IRJMETS32117

    • Prof. Swati Sen

      Prof. Swati Sen

      List of Publications:

      • Mr. Vinayak Hegde, Student & Prof. Swati Sen, Assistant Professor, Department of Management Studies, DSCE published a research paper on “Market Dynamics – The Impact of GST on stock prices and profitability of Leading Automobile Companies” in the REST Journal on Banking, Accounting and Business in December, 2024. https://doi.org/10.46632/jbab/3/4/1

      Papers Presented in Conferences:

      • Prof. Swati Sen, presented a research paper on “Research Trends on smart city implementation and ecological design” in the International conference on "Innovating for Sustainability: The Integration of ESG, AI, and Modern Management Practices," held on 4th and 5th October 2024 at Reva University, Bengaluru.
      • Ms. Swati Dayanand Kamat, Student & Prof. Swati Sen, Assistant Professor, Department of Management Studies, DSCE presented research paper on “Accelerating Market Dynamics- The Impact of GST on stock prices and profitability of Leading Automobile Companies” in the 3rd International Conference on Innovative Research and Development (ICIRD-2024), Shinawantra University, Thailand, organized between 8th to 11th November 2024.

      Book Chapters Published:

      • Yadav, A., Sen, S., & Vanapalli, G. L. (2025). Advanced MCDM Techniques and Emerging Trends for Marketing Applications. In T. Tarnanidis, J. Papathanasiou, V. Ismyrlis, & V. Kittu Manda (Eds.), Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing (pp. 1-26). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-9122-8.ch001

    • Prof. Jayashree K.

      Prof. Jayashree K.

      List of Publications:

      • Reddy, B. V. V., Hemanth, Y., Ganesha, K. S., Jayashree, K., Amruta, N., & Saravanan, R. (2024). The role of mascots in branding and consumer engagement: Insights from Indian advertising. Multidisciplinary Reviews, 8(5), 2025151. https://doi.org/10.31893/multirev.2025151 Scopus Indexed

      Papers Presented in Conferences:

      • Siba Prasad, Jayashree K (2024), “Digital Marketing Strategies Of Organic Food Products And To Enhance Organic Food Sales In India”, International Conference on “Management 5.0 – Technology, Sustainability and DEI (Diversity, Equity and Inclusion)” (MTSD-2024) 20th December, 2024.

    • Prof. Veda Varsha Reddy B.

      Prof. Veda Varsha Reddy B.

      List of Publications:

      • Reddy, B. V. V., Hemanth, Y., Ganesha, K. S., Jayashree, K., Amruta, N., & Saravanan, R. (2024). The role of mascots in branding and consumer engagement: Insights from Indian advertising. Multidisciplinary Reviews, 8(5), 2025151. https://doi.org/10.31893/multirev.2025151 Scopus Indexed
      • Y Hemantha, Veda Varsha Reddy B, Sandeep M. Kamble (2025). Hyper-Personalization, AI-Driven Recommendation Engines, Consumer Engagement, Ethical AI, Digital Marketing, TOE Framework. Journal of Informatics Education and Research. https://doi.org/10.52783/jier.v5i1.2283

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